Marketing Strategic Planner

Singapore, Singapore

Job Description


An exciting Marketing Strategic Planner job opportunity has become available at a global life science marketing agency. In this business critical role, you will be driving the development of strategic marketing plans for global clients, working collaboratively with cross-functional business units to deliver holistic marketing programmes. About the Marketing Strategic Planner Role:
Reporting to the Chief Sales Officer, you will be a key member of the marketing team, in charge of uncovering deep insights and building creative strategies for the agency\xe2\x80\x99s clients around the region. Working closely with account, project management and creative teams, you will be delivering transformative insights and strategic marketing plans to help clients grow their business.

Key Responsibilities:

  • Gain comprehensive understanding of clients\' advertising and campaign needs by researching the competitive environment and analysing marketing, industry trends and consumer data
  • Craft comprehensive end-to-end campaign plans and communication strategy including analysis, recommended targeting/segmentation, channel recommendation, etc.
  • Set the strategic angle to approach a project, propose and present plans that contain concise information on the client, market, industry trends and strategy
  • Coordinate with Accounts, Medical Writers, Project Management and Creative Teams to ensure ideas and assets are aligned with the client\'s strategy including narrative, creative, storytelling, etc.
  • Shape the firm\'s business strategy, preparing industry reports and strategy ideas for senior management
To succeed in this Marketing Strategic Planner role, you will need to have prior experience in developing and implementing successful omni-channel marketing strategies for multinational companies, ideally in the healthcare sector. You should be inherently curious about understanding market trends, consumer behaviors and have a spark for creativity.

Key Requirements:
  • Minimum of four years of strategic marketing experience in an agency, ideally covering the life sciences/healthcare industry (or educational background in Life Sciences/Healthcare)
  • Demonstrated experience in a variety of strategic engagements with regional or global client brands
  • Strong creative problem solving, both on a conceptual level to define strategic visions and a practical level in handling planning and operational considerations
  • Able to interpret client briefs and translate into marketing objectives and strategies (digital, omnichannel, etc.)
  • A self-starter who can also take feedback and work well with a diverse team of stakeholders
  • Passion for science and healthcare related topics
This is an exciting opportunity to advance your career with one of the leading life sciences marketing agencies. The company has a collaborative and innovative culture, with an open line to senior leadership.

If you are looking to develop a career as a strategic planner this Marketing Strategic Planner role will not only place you at the epicentre of the life sciences marketing world working with global clients but also provide you with endless opportunities to grow.

Apply now to find out more. Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R22111133 Alessandra Tam
An exciting Marketing Strategic Planner job opportunity has become available at a global life science marketing agency. In this business critical role, you will be driving the development of strategic marketing plans for global clients, working collaboratively with cross-functional business units ...

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Job Detail

  • Job Id
    JD1273085
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned