Job Description

We are seeking a proactive and skilled

Media Relations Manager

to significantly amplify Tzu Chi's impactful stories, strengthen our public presence, and inspire greater community engagement through strategic media outreach and fostering strong relationships with media partners

Key Responsibilities

Strategic Communication Planning

Work with leadership and editorial teams to develop and implement strategic media communication plans aligned with Tzu Chi's vision and organizational priorities.

Media Relations and Public Exposure

Build and maintain contact lists of mainstream media, online platforms, and KOLs (including nano-influencers), cultivating long-term partnerships. Draft and edit bilingual press releases, media invitations, and spokesperson scripts; adapt content for regular dissemination through media partners.

Media Engagement and Event Coordination

Plan and execute media-facing events, such as press conferences, opening ceremonies, and interviews, managing protocols and logistics. Coordinate with internal teams and volunteers to ensure smooth media facilitation and consistent messaging.

Monitoring, Analysis, and Crisis Communication

Monitor media and social platforms to track coverage and sentiment; compile regular reports and inform strategic adjustments. Activate crisis communication procedures and coordinate official statements during significant events or reputational risks.

Media Requests and External Liaison

Serve as the main liaison for media inquiries, assessing collaboration proposals and managing interview arrangements. Coordinate with internal units to provide accurate and timely information aligned with leadership direction.

Cross-Departmental Coordination

Consolidate updates from Tzu Chi's various missions and confirm messaging with spokespersons for public release. Manage partner requests for media materials, ensuring compliance with branding, copyrights, and data protection policies.

Annual Report Coordination

Oversee the production of the annual report with internal stakeholders and vendors, ensuring factual and editorial accuracy. Track progress, lead content compilation, and maintain high publication standards.

Volunteer and Spokesperson Training

Mobilize Media Relations volunteers to support media receptions and outreach efforts. Plan and implement internal spokesperson training with regular briefings and media response simulations.

Job Requirements

Diploma or Bachelor's degree in Communications, Public Relations, Journalism, or a related field. Minimum 3 years of experience in media relations, mainstream media, multimedia production, or a closely related field involving project coordination and planning. Bilingual proficiency in English and Chinese (written and spoken) for media inquiries and draft press releases. Strong knowledge of mainstream media operations and keen awareness of current affairs. Proven experience in crisis communication and reputation management. Proactive, detail-oriented, and able to work independently while maintaining effective teamwork. Passionate about NGO/VWO work, with alignment to Tzu Chi's values will be an advantage. * Willingness to work outside office hours occasionally, with time-off provided as compensation.