Mediacom | Senior Media Planner

Singapore, Singapore

Job Description


Overview of job
Mediacom is seeking an experienced digital professional for the role of Senior Media Planner, which is mainly focused on digital. As a Sr. media planner, you will be the key point of contact between clients and local MediaCom team, ensuring excellences on planning/executions and real time visibility on all activities across the region and local markets. You will be custodian of deliveries’ quality and timing, cascading all Global / Regional requests in a timely fashion and driving successful outcomes in partnership with the Local Team. Reporting of the role
This role reports to the Manager. 3 best things about the job:

  • Opportunity to work for one of the biggest FMCG accounts, pioneering Performance marketing
  • Working with an extremely diverse, international group of individuals both at MEDIACOM and at the client
  • Opportunity to expand the learning on Digital technology & platforms, High visibility within MEDIACOM and at the client where your work is sure to be seen & appreciated.
Measures of success – In three months:
  • Become knowledgeable of the client’s business, ways of working, key client teams and internal teams, and the brand strategies for 2021 and 2022
  • Understood client’s processes and reporting requirements & start liaising with local markets to start shaping plans as per global strategies and as relevant in their market, also provide accurate and timely reporting to the global MediaCom team
  • Regularly attend weekly/monthly calls with global MediaCom teams providing status and updates on live local market plans, highlight issues or best practices if any
  • Become hands on local market End to End(from planning to executions across all touch points)
In six months:
  • Established ways of working seamlessly with in market teams and become the go to person for all requirements for client for both internal (local markets and global MC) and external (global client) stakeholders;
  • Independently manage reporting process, digital buys and be on top of campaigns that are currently live in markets – sharing best practices and any other positive results
  • Gain trust and confidence of all relevant stakeholders – global and local client teams and in markets teams
In 12 months:
  • Guide and review local market teams output, prepare and present media recommendations for ongoing client’s communication plans of local marketing plans to senior global clients for approval/ feedback
  • Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
  • Share APAC relevant points of view, research and case studies with the business team(s) he/she works with
Responsibilities of the role: Day to day business management -Work across all aspects of the client business, learning how to work with multiple markets and cultures as well as negotiate strategic challenges from business planning Network Management-Developing and maintaining excellent relationships with agency and client teams across the region and globe. Media Planning
  • Global/regional media & communications strategy development with market team.
  • Aiding the local market teams in the application of globally developed media strategies.
  • Develop/propose/deploy new solutions (publishers, formats, targeting, etc)
  • Weekly presentation to SK-II brand team on latest performance for your assigned market
  • Create consumer journey with markets across all digital channels
Media Coordination A key role of the regional team is to provide up-to-date details for all markets on media planning and buying activities and KPI tracking. Including:
  • Deployment of global media processes and strategy
  • Ensuring regional decisions and alignment are reflected in market with agility
  • Maintaining regional status sheets (what are sheets?) and client marketing calendar
  • Having a thorough understanding and managing all the reporting process and requirements in a timely and accurate manner
  • Share BIC learnings from one market to another
What you will need:
  • 4 years + of holistic digital planning experience with strong implementation background
  • Offline experience is a plus
  • Business level fluency for English
  • Up-to-date knowledge of best-in-class practices in digital marketing
  • Experience in using major Google Marketing platforms and Facebook manager
  • Excellent communication skills and team work, to liaise with different market teams across APAC
  • Proficient in excel and powerpoint
About MediaCom MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks. For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom. About Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners. As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in. GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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Job Detail

  • Job Id
    JD970744
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned