Job Description

Mindshare is seeking an experienced digital professional for the role of Senior Media Planner, which is mainly focused on digital. As a Sr. media planner, you will be the key point of contact between clients and local Mindshare team, ensuring excellences on planning/executions and real time visibility on all activities across the region and local markets.

Reporting of the role
This role reports to the Manager.

3 best things about the job: * Opportunity to work for one of the biggest Pharmaceutical accounts, pioneering Performance marketing

• Working with an extremely diverse, international group of individuals both at Mindshare and at the client
• Opportunity to expand the learning on Digital technology & platforms, High visibility within Mindshare and at the client where your work is sure to be seen & appreciated.

Measures of success -

In three months:

• Become knowledgeable of the client's business, ways of working, key client teams and internal teams, and the brand strategies for 2021 and 2022
• Understood client's processes and reporting requirements & start liaising with local markets to start shaping plans as per global strategies and as relevant in their market, also provide accurate and timely reporting to the global Mindshare team
• Regularly attend weekly/monthly calls with global Mindshare teams providing status and updates on live local market plans, highlight issues or best practices if any
• Become hands on local market End to End(from planning to executions across all touch points)

In six months:

• Established ways of working seamlessly with in market teams and become the go to person for all requirements for client for both internal (local markets and global MS) and external (global client) stakeholders;
• Independently manage reporting process, digital buys and be on top of campaigns that are currently live in markets - sharing best practices and any other positive results
• Gain trust and confidence of all relevant stakeholders - global and local client teams and in markets teams

In 12 months:

• Guide and review local market teams output, prepare and present media recommendations for ongoing client's communication plans of local marketing plans to senior global clients for approval/ feedback
• Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
• Share APAC relevant points of view, research and case studies with the business team(s) he/she works with

Responsibilities of the role:

Day to day business management -Work across all aspects of the client business, learning how to work with multiple markets and cultures as well as negotiate strategic challenges from business planning

Network Management-Developing and maintaining excellent relationships with agency and client teams across the region and globe.

Media Planning

• Global/regional media & communications strategy development with market team.
• Aiding the local market teams in the application of globally developed media strategies.
• Develop/propose/deploy new solutions (publishers, formats, targeting, etc)
• Weekly presentation to Merck & Co. brand team on latest performance for your assigned market
• Create consumer journey with markets across all digital channels

Media Coordination A key role of the regional team is to provide up-to-date details for all markets on media planning and buying activities and KPI tracking. Including:

• Deployment of global media processes and strategy
• Ensuring regional decisions and alignment are reflected in market with agility
• Maintaining regional status sheets and client marketing calendar
• Having a thorough understanding and managing all the reporting process and requirements in a timely and accurate manner
• Share BIC learnings from one market to another

What you will need:

• At least 1 year of holistic digital planning experience with strong implementation background
• Business level fluency for English
• Up-to-date knowledge of best-in-class practices in digital marketing
• Experience in using major Google Marketing platforms and Facebook manager
• Excellent communication skills and team work, to liaise with different market teams across APAC
• Proficient in excel and powerpoint

About Mindshare

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people's stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world's leading media investment company, and WPP, the world's largest advertising holding group. About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers' needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.