Job Description

Role Responsibilities

• Formulate, manage and drive the planning and execution of client-facing integrated marketing programs and campaigns to enhance product marketing awareness, reputation, consideration and commercialisation for transaction banking (cash, trade and working capital), collaborating with teams across Corporate Affairs Brand & Marketing and the CCIB business.
• You will create, package, disseminate and amplify product content and messaging across multiple platforms and effectively target specific client segments and industry sectors to different Standard Chartered in a highly competitive market \xe2\x80\x93 all with demonstrable data & analytics and meaningful business outcomes.
• Strong writing and communications skills, project management, and time management skills together with relationship building (stakeholders, peers and external agencies and partners) will be required for successful end-to-end workflow and management of complex marketing campaigns.

Strategy

• Awareness and understanding of the banks and business\xe2\x80\x99 strategy to ensure campaigns support the delivery.
• Support the Head of Transaction Banking Marketing in developing strategic plans to deliver CABM, Transaction Banking and CCIB goals.
• Brief and prepare the Head of Transaction Banking Marketing and Global Head, CABM for key meetings with stakeholders, CCIB Marketing leadership team and others as required.

Business

• Be responsible for leading the development and delivery of client facing marketing plans for Transaction Banking, ensuring a balance between global direction and regional relevance.
• Work closely with product commercialisation specialists to contribute and support to the internal communication awareness agenda.

Processes

• Manage and execute marketing programs in accordance with the budget; sponsorship, web and social media, and campaign reporting processes respectively, among other processes, as they arise .
• Create, maintain and contribute to documenting of projects, programmes and campaigns to ensure learnings and best practices are captured are communicated, shared and used to continuously improve activities and the function.

People & Talent

• Lead by example, be an ambassador for CABM to the business and other functions.
• Learn from and contribute to the others\xe2\x80\x99 learning through sharing best practice, to improve deliverables, execution, processes and culture.

Risk Management

• Stay abreast of marketing and the transaction banking business landscape to identify and anticipate risks and issues and work proactively to seek solutions and mitigate impact.
• Ensure our activities are in accordance with Group policies.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Transaction Banking executives and product teams
• Corporate Affairs, Brand & Marketing teams

Our Ideal Candidate

• 8+ years of experience in Integrated B2B marketing and communications
• Proactive, results-focused with strong project management skills, running and delivering multi-disciplinary campaigns and initiatives concurrently
• Strong interpersonal skills, with a proven track record in fostering relationships across teams and geographies
• Fast, persuasive oral, and writing and editing skills \xe2\x80\x93 able to gather information, set expectations, manage stakeholders, propose themes and topics, articulate messages, and drive others to achieve desired outcomes
• Management of industry award submissions, including editing or writing of entries, coordination of multiple teams and inputs, award tracking, and internal communications
• Practiced in successfully ideating, developing and delivering various product content formats and 360 integrated marketing programmes, ensuring content addresses client needs and challenges
• Experience of developing sales enablement materials and packaging marketing assets for different audiences that help drive product commercialisation
• Practiced in digital marketing, media planning, campaign analysis and campaign optimisation
• Working understanding of marketing metrics and reporting including leads, conversion rates, social media engagement, etc. and ability to translate and articulate how they contribute to business goals/campaign outcomes
• Event strategy, execution/management and event marketing experience
• Ability to work in a high pace, high pressure environment
• Ease working as part of a global team, whilst building strong networks with regional colleagues
• Flexibility, adaptability and comfort with changing circumstances in a dynamic business environment

Role Specific Technical Competencies

• Experience in Integrated B2B marketing and communications. B2B Transaction Banking /Financial services preferred
• Exposure to Trade Finance, cash and/or working capital product familiarity a positive.
• Degree educated or equivalent preferably in Marketing, Communications or a related field.

About Standard Chartered

We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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