Job Description

Main duties

Develop and execute on-trade sales strategies to achieve monthly and annual sales targets Manage and expand relationships with hotels, restaurants, bars, and clubs in assigned territories Identify new business opportunities and secure new on-trade accounts Conduct product presentations, tastings, and training for trade customers and their staff Monitor market trends, competitor activities, and customer feedback to inform sales approach Negotiate pricing, promotions, and contract terms in line with company policies Work closely with marketing to plan and execute brand activations and events Prepare and submit regular sales reports, forecasts, and account updates Ensure timely payment collection from trade accounts in collaboration with finance team Represent the company professionally at trade shows, networking events, and industry functions

Team goals and deliverables

Build strong rapport with existing key accounts and identify quick-win upsell opportunities Familiarise with company product portfolio and brand stories to conduct confident presentations Develop a strategic plan for expanding coverage of high-potential venues Implement at least 2-3 successful brand activation campaigns in collaboration with marketing Maintain high customer retention rates and positive client feedback scores

Ongoing / Annual Deliverables

Meet quarterly and annual sales KPIs for revenue, volume, and account growth Maintain accurate CRM and sales reporting data Deliver effective trade training and education sessions to boost sell-through at partner venues * Contribute to the development of long-term partnerships with premium on-trade outlets