Job Description

Position Summary

You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this role is on the account management, implementation, development and management of overall media plans, measurement plans and test-and-learns that serve as local and regional best practice across Singapore and APAC.

With support and clear direction from the Account Lead, Digital Lead and Strategy Lead you practically take the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions.

This role requires the ability to manage client relationships, intelligently plan and hands-on implement media campaign across all ecosystem. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.

Key Responsibilities

Client and Product

• Provide support on the operational running of the business, specifcally with the financial process.
• Collaborate with the broader team to produce best-in-class operational frameworks simplifying complexity into succinct guardrails and guidelines.
• Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market
• Collaborate with creative agencies and Mediabrands Special Business Units to deliver a seamless product for the client and processes
• Collaborating with the broader team, turbocharge media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns.
• Set up, monitor, optimize Digital, Search and Social ads together with the Performance team

Internal

• Adherence to agency process / engage the right people at the right time - supply clear implementation briefs to the implementation team and offer support during the implementation process

Prioritization:

• 30% Client
• 70% Internal

Key Performance Indicators (KPI's):

• Client Work

• Building trust and credibility with clients and other external parties for operational excellence
• Excellent quality of campaign planning and implementational processes across clients
• Client feedback and satisfaction
• Internal

• Team collaboration
• Reliable team player

Desired Skills & Experience

• Bachelor's degree in related field or equivalent work experience
• 2+ years in holistic but with strong knowledge of operational processes and financial acumen
• Possess a working experience in media planning, strategy, implementation, trading and buying processes
• Project management skills and attention to detail
• Work closely with detailed global processes and adherance to key timings

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world's fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity (TM).
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of "craft centers" - Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.