Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.
Paid Media and SEO Manager will be part of a digital marketing team to implement all paid media and SEO initiative for the Asia Pacific & Japan region. The key responsibilities include developing, executing, and optimizing digital campaigns. Providing ongoing actionable insights into campaign performance to stakeholders. Defining, measuring, and evaluating relevant paid media KPIs. Manage the day-to-day execution of paid media. Conducting in-depth keyword and website research, ad grouping and audience targeting.
Job Responsibilities
Establish and execute best practices for Paid Media and Paid Social campaigns for the Asia Pacific Region
Develop and execute SEO strategies to improve Organic Search rankings
Setup and manage PPC campaigns for various English and non-English Asia Pacific Countries
Conceptualize and execute Paid Social campaigns
Manage Paid Media budget for Asia Pacific region, and prioritizing for success
Act as point-of-contact for field marketing teams, and lead regular meeting cadence
Conduct keyword research to guide content teams and build relevant content
Optimize website content, landing pages, and paid search copy with fast-cycle A/B testing
Review technical SEO issues, implement optimizations, fixes and links
Track, report, and analyze website traffic performance
Track, report, and optimize and Paid Media initiatives and campaigns
Track search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
Collaborate to Campaign team to create successful 360 Integrated Marketing Campaigns
The Candidate
You have strong passion You have a proven record in managing PPC campaigns in the B2B market segment. You will be responsible for managing all SEO activities to improve rankings on Google and other search engines.
Working for a fast-paced tech startup excites you; you want to have the opportunity to own the Paid Media and SEO strategy and execution. You are a team player and love working with smart creative and motivated people.
Job Requirements
Minimum Degree in Digital Marketing or relevant field with 3-5 years of proven experience in Paid Search and SEO
Hands on advertising experience with Google, Bing, Facebook, Twitter, LinkedIn, crucial
Strong hands-on experience with web analytics tools such as Google Analytics, and Adobe Analytics a must.
Hands on with SEO tools such as ScreamingFrog, SEMRush etc.
Strong communication skills with experience in writing Ad copies
Proficiency in other Asian languages (Chinese, Japanese, and Korean) a big plus
Passion in Digital Demand Generation and customer acquisition
Attention to details, analytical, data-driven, ability to provide actionable insights
Collaborative, strong team player with great stakeholder management skills
Aware of new and emerging industry trends, technologies, and MARTECH advancements
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