Job Description

The candidate will be responsible for leading reporting deliverables and testing strategies for select accounts with multi-channel Paid Media strategies and large reporting requirements. The role will focus on Paid Media performance. In addition, the role will be in charge of educating the Paid Media team on testing, report building, and data storytelling. Specific Duties

• Lead and grow the Paid Media department\'s reporting processes across all clients by educating and guiding the team on how to communicate a story through data
• Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identifies root causes of trends within the account
• Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
• Be the lead resource to the Paid Media team in regard to reporting and data analytics tools including Adobe Analytics, Google Data Studio, and Google Analytics
• Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs
• Standardize the Paid Media department\xe2\x80\x99s approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative
• Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team in order to encourage a culture of continuous testing within the Paid Media team
• Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.)
• Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
• Assist in troubleshooting and QAing pixel implementation and landing page tracking
• Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

• Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
• Microsoft Advertising certified
• Google Analytics certified
• 1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
• Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
• Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis