Job Description

The Paid Social Strategist is responsible for building, optimizing, and reporting on campaigns across multiple platforms in paid social, as well as for a variety of verticals (B2B, B2C, e-commerce). They will take a data-backed approach to actions on campaigns and effectively communicate with teams on a daily basis. The strategist is a key player in the actions that take place on a daily basis for paid social campaigns to achieve A+ results for clients and hit dedicated goals.Responsibilities:

• Campaign creation and setup across paid social channels (Facebook/IG, LinkedIn, Pinterest)
• Campaign mapping and strategic outlining
• Campaign builds A-Z following best practices for each platform
• Manage and execute on campaigns across multiple verticals (e-commerce, B2B, B2C lead gen)
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on the data driven conclusions in order to drive results and hit goals
• Ability to execute on:
• Recommended optimizations in account
• Budget allocation and pacing
• Strategic pivots and technical implementation
• Ability to craft basic strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Understanding of basic marketing funnel and where each channel plays role
• Ability to report on results on an ongoing basis via excel, DataStudio, and in-engine platforms
• Ability to craft reporting presentations

Qualifications:

• At least 1 year of solid experience in paid social advertising
• Experience in various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.)
• Strong Excel skills (pivot, vlookup, formula)
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen
• Solution-oriented and ability to problem solve
• Strong communication skills both internally and externally

Full-time, Temporary wfhMon - Fri5:00 AM - 2:00 PMJunior ( 1 - 3 years ), Mid ( 3 - 5 years )Job Type: Full-timeSchedule:

• 8 hour shift