Job Description

Lead the digital solutions and capability for Asia Pacific (AP).Drive the execution and implementation of the Consumer Activation Hub and Omnichannel HCP Engagement. Support Asia Pacific markets through digital operations to drive commercial value \xe2\x80\x93 revenue growth and expense efficiency.Drive change management through execution in partnership with commercial teams to develop and implement digital, data-backed approaches with Health Care Consumer journeys and lead channel activation across digital & social, focused on Vaccines, Pharma & Immuno-Oncology therapy areas.Based in Singapore, the regional hub for Asia Pacific (AP) and top-ranked biopharmaceutical company on The Straits Times and Statista\xe2\x80\x99s list of Best Employers in Singapore for four consecutive years (2020-2023).AP DDA is a part of company\xe2\x80\x99s Human Health Digital, Data & Analytics (HH DDA) team. The HH DDA team spans over 80 markets across the globe and focuses on leveraging digital technologies, data analytics, and advanced analytics techniques to enable data-driven decision making and innovation within the healthcare industry. With us, you will have the opportunity to explore different career paths across our business, including joining in a vibrant community of like-minded global professional in this future-ready team.Role Overview:Our team is innovating how we understand the needs of our patients/caregivers and HCPs in this digital world. Working cross functionally we are inventing new ways of communicating, interacting with our customers and patients, and measuring these experiences to drive continuous improvement and competitive advantage.In this role, you will lead the 15+ member Digital Solutions, Activations & Capability Centre of Excellence in the Asia Pacific Digital, Data Analytics and Innovation team (AP DDA) and will help our company drive growth in oncology, pharma and vaccine franchises by spearheading the digital solutions and capability implementation, across 10 AP markets (South Korea, Taiwan, Hong Kong, Philippines, Thailand, India, Indonesia, Singapore-Malaysia, Australia-New Zealand & Vietnam).WHAT YOU WILL DOAs the Digital Solutions and Capability Lead, you are responsible for leading teams to drive and execute key functional deliverables across:Digital Solutions and Omnichannel OperationsCollaborate with business unit marketeers & cross functional teams to facilitate digital data integration.Drive HCP omnichannel activation through digital campaigns, leveraging various channels, to engage and influence healthcare professionals and enhance healthcare delivery and patient outcomes.Optimize HCC activation for digital ROAS (Return on Ad-Spend) through actionable analytics & insightsSupport EDA (Exploratory Data Analysis) through digital frameworksSubject Matter Expert (SME) to Own-&-Steward Taxonomy roadmap to maintain data integrity & efficiency.Track & report experiments and predictive media & content with A/B testing, Bandit Testing etcDigital Content Toolkit CapabilitiesLead digital content strategy, developing innovative creation tools (e.g., modular content creation software, interactive patient education platforms) and fostering vendor collaborationsManage digital publishing (e.g., enable toolkit and insights for marketing teams to create promotional videos, patient education materials while ensuring content governance)Centralized digital asset management for streamlined distribution across various stakeholders, ensuring the right assets are accessible to the right people at the right timeBuild, Monitor and Track Digital Connected Journeys with partners and innovators, and ensure implementation of robust tracking systems and analytics that allow for real-time HCP/ HCC engagement and enables optimization of campaigns for enhanced activation, healthcare activities and patient outcomes.WHAT YOU MUST HAVETo be successful in this role, you will have strong experience in ideating and implementing 0 to 1 strategy with an early stage / growth stage startup/ entrepreneurial mindset, and an innate joy to celebrate and learn from failures.Minimum 12 years of experience in leading P&L-led digital and social media projects across various channels and capabilities, with subject matter expertise across marketing domains (Consumer Understanding, Content, Channels, Media & Optimization) and digital domains (Paid, Owned, and Earned), with management experience in leading diverse cross-functional teams across marketsPassion for Digital, Data, and Analytics tools and technologies. Deep understanding of Asia Pacific markets. Fluency in English, both spoken and written, with an ability to synthesize data/insights into actionable business recommendations backed by Structured problem-solving skills and analytical rigorCapability to communicate, collaborate and drive adoption and change across a range of local, regional, and global functions, with the empathy and sensitivity for cultural differences and can rally teams to action and outcomesStrong project and people management skills, with intellectual curiosity and the ability to create a vision as well as execute complex initiatives in matrix structures and a get things done attitudeBachelor of Arts or Bachelor of Science in Business, Marketing, Communications, or other-related disciplines; an MBA from an accredited university is preferredOur Human Health Division maintains a \xe2\x80\x9cpatient first, profits later\xe2\x80\x9d ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are enthusiastic about their role in bringing our medicines to our customers worldwide.WHAT WE LOOK FORIn a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit, and diverse perspective to our organization. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another\xe2\x80\x99s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.Who we are:We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world\'s most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.What we look for:Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us\xe2\x80\x94and start making your impact today.Current Employees applyCurrent Contingent Workers applySearch Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements: Not ApplicableShift:Valid Driving License:Hazardous Material(s):Job Posting End Date: 08/15/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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