Job Description

Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 8-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Currently, we are building a strong in-house data driven marketing team here in Singapore to spearhead all our local marketing efforts. As we continue to expand our presence and capabilities across Singapore, raising awareness & boosting user acquisition via Online Advertising becomes more important than ever.

As a Digital Marketing Specialist, your key objective would be to drive User Acquisition growth for our Singapore market. You would be responsible for strategy, planning, actioning & delivery of Search, Social, Display & Youtube campaigns, ensuring that the performance meets Lalamove\xe2\x80\x99s User and Driver Acquisition targets. You will have to work with multiple stakeholders to plan, implement & measure scalable optimisation strategies in the market. As our Performance Marketing Executive you will be owning all aspects of online advertising including (Paid Social, SEM, Programmatic etc).

Key Responsibilities

• Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
• Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
• Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
• Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
• User Empathy : To be able think from a perspective of a user or a driver & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time

Key Requirements

• A minimum of 3 years experience in digital marketing for e-commerce or tech industry
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
• A strong understanding of ad formats in Google
• Experience in setting up remarketing/retargeting ads
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
• Experience in running A/B testing
• Experience in collecting and analyzing data
• The ability to source information and learn on the fly
• An analytical and critical thinking mindset
• Independence, drive, and ability to work in a team
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing toolsAn ability to multitask and perform under tight deadlines
• Good command of English