Job Description

See yourself at Twilio Join the team as our next Paid Search Specialist/Manager, APAC. Who we are & why we're hiring Twilio powers real-time business communications and data solutions that help bui See yourself at Twilio Join the team as our next Paid Search Specialist/Manager, APAC. Who we are & why we're hiring Twilio powers real-time business communications and data solutions that help build better applications and customer experiences. Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum. About the job As the Paid Search Specialist/Manager, you will be responsible for the day to day management and operation of the Search Engine Marketing (SEM), Display and Video programs for Twilio across the APAC region. From concept and planning through to execution and reporting. You will be playing a very crucial role in the journey of building and optimizing all performance marketing initiatives across the region for customer acquisition, retention and cross-selling across multiple digital platforms. The right candidate for this role is a proven marketing technologist and strategist who possesses a start-up mentality, can quickly uncover new opportunities to optimize and build, takes ownership of key tools, aligns and organizes with cross-functional teams toward one mission. If that sounds like you, we'd love to hear from you. . This position is a contract position. Responsibilities In this role, you'll: Take part in a complete marketing experience as you lead every facet of performance media including SEM, Display and Video. You will determine appropriate media plans, bidding and targeting strategies, and conduct advanced analytics and insight generation. Manage large advertising budgets to achieve positive ROI goals strategically. Work closely with sub-regional field marketing managers and campaign managers to create advanced biddable media plans to grow our customer base and drive lead conversion, ultimately resulting in audience growth as well as sales pipeline. Be creative! Take on ad copy and social imagery with Twilio's Creative & Brand team, juggle relationships with various creative agencies and media partners. Test new approaches with intellectual curiosity innovate and continually improve channel performance. Bring strong analytical skills and experience in driving campaign performance for measurable results. You enjoy digging into the data for actionable insights to optimize your campaigns. Conceptualise and develop testing strategies. Monitor and optimise campaigns to maximise engagement & overall ROI. Tackle complex problems and simplify systems for scale and agility. You are encouraged to act as an owner, and drive cross-functional teams towards common goals. Enjoy working in a fast paced environment own and design programs have goals and responsibilities that are critical to the success of our Marketing team and company at large. Qualifications Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having 'desired' qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: An 'builder' with 5+ years of experience in hands-on SEM, Display and Video advertising and regional platforms like Yahoo Japan ideally at a B2B Tech company. Hands-on experience on Paid Search (Google, Yahoo and Bing) and various display, video and programmatic platforms (GDN, DV360, YouTube particularly) Experience with performance media to acquire, engage, and cultivate users throughout the funnel. Proficiency with Google Analytics, Salesforce, Tableau, Excel / Google Sheet, Canva, Google Tag Manager preferred. Excellent organizational skills and multitask across teams, projects and priorities. Experience working across geographical regions and languages A self-starter, who can identify and investigate problems and use all available resources to find solutions Ability to manage and refine processes, from creative requests to landing page localisation. Desired: English as a core language. Fluency in one of the regional languages such as Mandarin Chinese, Cantonese or Bahasa Indonesia is an advantage. Passion for technologies. Knowledge of the telecommunication or technology industry would be a plus. Location This role will be based in our Singapore Office. What We Offer There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Twilio thinks big. Do you We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values - something we call. Additionally, we empower employees to build by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for,. Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law. Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at . Apply for this Job . Required