Job Description

Lenskart is Asia\'s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That\'s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.

About the Marketing team

As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.

Some key skills for success of the team include :

Creativity: Developing innovative ideas and campaigns that capture the attention of the target audience. This involves thinking outside the box and coming up with unique solutions to problems.

Strategic thinking: Thinking strategically and developing long-term plans to achieve the company\'s marketing goals while also being able to adjust strategies quickly based on changes in the market or customer behavior.

Data-driven: Strong data and analytical approach to thinking to arrive at decisions and measure the success of campaigns. This involves analyzing customer behavior, market trends, and other metrics to understand what works and what doesn\'t

Communication skills: Have strong communication skills to effectively collaborate with other departments, vendors, and customers and clearly articulate ideas and goals and build relationships with stakeholders.

Flexibility: Be flexible and adaptable to changes in the market, technology, and customer behavior and pivot quickly and adjust strategies to take advantage of new opportunities or address challenges.

Passion for the brand: Have a deep understanding and passion for the company\'s brand and mission. Communicate the brand\'s values and personality through campaigns and create an emotional connection with customers.

Continuous learning: Continuously learning and staying up-to-date with the latest trends, technologies, and marketing strategies.

As a Performance Marketing Manager, you will be responsible for developing and executing performance marketing for Lenskart Singapore. You will be armed with data and creativity to drive the company\'s growth focused on the execution and optimization of the performance marketing channels across countries, and managing all our paid channels such as Google, Facebook and others.

This role will be based in Singapore reporting to the Country Head/SVP for Singapore.

Job requirements

What your responsibilities will be

Developing and implementing a comprehensive performance marketing strategy that aligns with the company\'s business goals and objectives.

Conducting market research to identify target audiences, competitors, and trends in the industry.

Owning campaign creation & management across a variety of digital marketing channels, such as Paid Search, Google Display, Discovery, ACE , Video & Pmax campaigns, Facebook & Instagram.

Analyzing campaign performance data to measure success, identify trends, and optimize campaigns to improve ROI.

Collaborating with internal teams, such as creative and content, to develop high-quality marketing materials that support campaign goals.

Managing budgets and tracking expenses to ensure that campaigns are cost-effective and efficient

Reporting regularly to senior management on the performance of campaigns and providing recommendations for improvement.

Who we are looking for

Minimum Qualifications

3-5 years of digital marketing experience in a performance marketing agency or an ecommerce company in handling budgets, specifically on Youtube, SEM & Display, Facebook, App acquisition and Affiliates

Lenskart