Job Description

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:

• Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Seller IP (e.g. Super brand day) and other campaigns.

• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team etc etc) for campaign creation and optimization.

• Conduct data analysis on campaigns performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaigns performance.

• Keep abreast of trends on social media, e-Commerce, digital marketing and industry developments, and leverage trends and developments to optimise campaigns.
  

Qualifications:

• Minimum Bachelor's Degree or above

• At least 2 years of experience in e-commerce specialising in livestreams.

• Excellent writing skills, planning, copywriting, live content planning or editing work experience or large company marketing planning experience.

• Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to hot topics and news hotspots;

• Strong executive ability, communication ability and pressure resistance, can quickly get the results.

• Excellent communication and resource integration skills

• English proficiency
  

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.