Job Description

About the job

Who We Are:

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world\'s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX\'s vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn\'t matter where you come from, everyone feels valued here, respected and has the same opportunities to develop and thrive - we want to bring out the best in you.

About the opportunity:

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As an integral part of our Marketing team, you\'ll have the opportunity to craft and launch impactful content to help educate and engage the crypto curious and everyday trader . It\'s an exciting time to be in the crypto industry, and your work will play a role in driving the growth and adoption of decentralized technology.

About the team:

The product content creator sits within the Product Marketing function, which tells our product\'s story to the market. We directly impact the business by working closely with Product and Marketing teams to turn value propositions into compelling messages for customers and prospects, driving acquisition and engagement.

What you will do:

Develop and drive a comprehensive content strategy tailored to YouTube, TikTok, and Twitter, aimed at driving brand awareness, user education, and customer engagement.

Script, film, and edit high-quality video content, including tutorials, explainer videos, product showcases, interviews, and engaging short-form content.

Supplement video content with engaging and informative blog articles for product walkthroughs and how-to guides aligned with the overall content strategy and SEO best practices.

Translate product value propositions and complex technical concepts into clear, user-friendly, and compelling content that aligns with promotional campaigns, product launches, and other marketing initiatives.

Collaborate with our SEO team to optimize content for search, including the effective use of tags, titles, descriptions, and thumbnails.

Develop a content calendar that outlines the topics, themes, formats, and distribution channels for each piece of content.

Stay up-to-date with the latest developments in the cryptocurrency industry, and integrate relevant topics and themes into the content strategy.

Follow the most recent trends and strategies to optimize audience engagement and channel growth.

Define and track key content performance indicators (KPIs) and adjust the strategy based on data to improve engagement and growth.

What we look for in you:

7+ years of professional experience as a content creator, content strategist, content marketer, or similar function.

Strong interest and experience in cryptocurrency trading and blockchain technology is required

Knowledge of content growth strategies and ability to deliver an actionable content roadmap

Excellent storytelling skills and a passion for content development.

Ability to break down complex technical concepts into simple engaging content.

Strong project management skills and can drive multiple projects within an agreed timeline

Excellent problem-solving skills with the ability to take an entrepreneurial approach to resolve challenges

OKX