Job Description

As Segment Head in Product Marketing for the Ready Credit and Debt Consolidation product, you will be responsible in leading a team to drive the P&L of the portfolio, including developing the value proposition, creating customer value and campaigns to drive acquisition and usage on the account. Your ability to grasp and translate concepts into marketing plans is crucial. You will need to understand competitor strengths and weaknesses to uncover additional opportunities to grow revenue.

Responsibilities:

• Product Positioning - apply the credit line business acumen and product insights to the planning and execution of customer programs. Develop an understanding of market trends including risk, fraud and regulatory constraints, analyze competitor strengths and weaknesses and publish findings; translate market intelligence into developing highly differentiated and value based pillars to drive product value
• Product Knowledge - good grasp of portfolio management fundamentals and product functionality. The ability to translate technical capabilities into benefits and effectively position and maintain how the product is distinguished from competitors
• Sales Enablement - gain buy-in from sales channels by communicating value and purpose of the product; develop sales tools to facilitate the selling process of the lending products.
• Digitally Engage - identify opportunities to connect with customers in a forward compatible manner, engaging them in the areas they are present in while maintaining the human touch and accessibility
• Product Communications - ensure collateral and online content describing the product is complete, relevant and differentiated.
• Product Packaging - identify promotions and product bundles that drive differentiated value and create interest and demand for product.
• Analysis - Apply statistical analysis to review key financial metrics to assess profitability and productivity across various channels
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of relevant experience
• Experience working across multi-function, global business
• Experience working with internal/external partners to deliver consumer facing solutions
• Knowledge of the business and optimizing internal/external resources and cross-functional teams
• Ability to apply client mindset to shape solutions and approach
• Ability to collaborate, manage teams, and influence without direct authority
• Demonstrated product/program management and marketing skills
• Ability to lead, partner, and negotiate with cross-functional teams to deliver client needs
• Consistently demonstrates clear and concise written and verbal communication
• Solid business acumen

Education:

• Bachelor's degree/University degree or equivalent experience

Job Family Group: Product Management and Development



Job Family: Product Management



Time Type: Full time



Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .

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