Job Description

The Role Responsibilities
Business

• Achievement of economic profit, goals, business financial performance, monitoring and control for the credit card business across Singapore. You will work with the Head of Credit Card on the development of the franchise across Singapore to manage and growing the profitability of existing core card and/or co-brand relationships as well as scale up the franchise through new credit card product development. Primary responsibility will be to manage and growing the profitability of a suite of core and/or co-brand cards. Responsible for managing a set of Objectives and Key Results related to credit card acquisition, card activation, spends drivers as well as card product management. Product Manager will be involved in helping the team achieve target acquisition numbers via sales challenge, acquisition campaigns and engagement campaigns primarily through digital channels.

Annual Marketing Plans

• Prepare and obtain approval for annual marketing plans and strategies.
• To manage and ensure that all marketing activities are implemented as planned.
• Prepare and obtain approval for launches of new product development and CVPs.

Product Management

• Develop and implement marketing strategies and plans to ensure product management is in line to achieve given revenue, volume targets and within given cost and profitability budgets
• To develop, enhance and revamp existing CVP/pricing features to maintain competitive advantage and product profitability.
• To ensure all stakeholders are adequately informed and ready to support all planned marketing activities.
• To ensure all marketing collaterals are in compliance with SCB\'s Branding and regulatory guidelines.
• To ensure timely replenishment of marketing materials to all sales channels and external parties.
• To regularly monitor competitor\'s activities and pricing with Agency and Analytics support.

Campaign Management

• To ensure timely approval of campaign plans to launch marketing activities as planned.
• To obtain sign-off from all stakeholders and brief all parties involved prior to the launch.
• Prepare and implement strategic and tactical programs to increase product awareness, build brand equity and increase brand loyalty.
• To work closely with other teams to leverage on their strengths of key activities.
• To liase with Analytics to obtain and develop customer data for the purpose of analysis, statistics and modelling for future initiatives, strategy development and to identify profitable customer segments
• To track and evaluate all marketing activities and initiatives, with learnings and best practices derived to be adopted in future activities.
• Work closely with Corporate Affairs to secure high level publicity via press for all product launches, business alliance tie ups and marketing activities.

Product/Business Performance

• Prepare monthly, quarterly performance reporting on all products and to recommend remedial action on shortfalls to ensure that key performance indicators are met.
• Constant review pricing levels and margins to maximise profitability

Marketing Budget

• Effective deployment of pre-determined marketing funds to meet business objectives.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\'s Values and Code of Conduct .
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

Key stakeholders

• Credit Risk, retail analytics, finance, operations, contact centre, branches, technology, digital, brand & marketing, business risk, client experience, legal & compliance and partners.

Our Ideal Candidate

• A graduate with strong marketing, analytics and financial emphasis.
• 5 + years product management & marketing experience (preferably in Unsecured Lending or Digital Marketing).
• Experience in Cards Product or Unsecured Lending.
• To work closely with other teams to leverage on their strengths of key activities.
• To track and evaluate all marketing activities and initiatives, with learnings and best practices derived to be adopted in future activities.

Role Specific Technical Competencies

• Financial, analytical and problem solving skills.
• Project management skills.
• Presentation and communications skills.
• Team player and self-starter.

About Standard Chartered
We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers

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