Job Description

ResponsibilitiesGrowth Plan and Reports at Country level

• Analyse brand positioning and category insights to develop and execute effective
• marketing strategies, which are in line with Global Brand Strategies.
• Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance.
• Using a combination of internal data sources and external research, conduct regular reviews to provide recommendations and improvement on business marketing strategy.
• Work closely with Business Manager, Finance and Zone marketing to track, monitor and evaluate A&P spending. Allocating ATL and BTL funds effectively and monitor as well as evaluate return on investments.
• Prepare management reports and analysis to track Brand Health and Category performance, market share, pricing and competitor information.

Marketing activities

• Support Zone Marketing and execute any global research, campaigns, NPD launches, trade programs and events at country level as required.
• Work with internal stakeholders and external agencies on ATL, BTL activities, as well as assigned projects.
• Drive new product development at country level in line with zone and global NPD direction.
• Responsible for product management and work with regional product teams on related issues and processes.
• Conduct internal and external brand and product trainings as brand custodian to ensure all marketing communication are accurate and trade execution excellence.
• Manage and attend to all consumer enquiries and feedback as required.

Requirements

• Degree holder in Business, Marketing or related fields from recognized universities. MBA is an added advantage.
• Minimum 6 years of working experience in the same or relevant capacity, preferably from FMCG industry.
• Experienced in managing creative, advertising and media agencies.
• Good communication and interpersonal skills.
• Independent and able to perform in a fast- paced environment.
• A team player, enthusiastic and determined to succeed in a challenging environment.
• Strong project and time management skills.
• Action oriented, self-motivated, innovative, and good analytical thinking skills.
• Willing to travel overseas when required.
• Basic knowledge of SAP will be an advantage.

Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume for a confidential discussion. We regret that only shortlisted candidates will be notified.Job Code: KyPERSOLKELLY Singapore Pte Ltd | EA Licence No: 01C4394
Chan Sau Wah Kenny | EA Reg No: R1106707More jobs available www.persolkelly.comBy sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolkelly.com.sg/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy.#SGUnited

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