Job Description

COMPANY DESCRIPTION

LG's philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.



We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, "Life's Good." We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.



DESIGNATION : [LG Electronics] Product Manager (Korean Speaking)



RESPONSIBILITIES

Planning, development and lifecycle management for selected Home Appliance Category



Manage SKU lifecycle from introduction to phase-out, ensuring timely product transitions.



Collaborate with HQ to develop 3 year product roadmap in line with market trends, consumer needs and long term business objectives



Develop and execute go-to-market strategy for new product launches, ensuring alignment across marketing, sales and supporting teams.



Manage channel programs, retail initiatives, and post-launch performance evaluation.



Analyze profit and loss (P&L) and drive profitability for Home Appliance Category



Conduct pricing and positioning analysis to ensure competitiveness and profitability



Plan and execute impactful and timely promotions to improve sell out



Set up monthly promotion and allocate expenses accordingly. Ensure accurate and obtain timely approval for sale programs.



Manage gift redemption program by forecasting and procuring gifts and working closely with redemption center to ensure adequate inventory.



Lead ongoing analysis of competitive landscape to identify market trends, assess performance and conduct regular benchmarks against competitors



Develop strong understanding of assigned product category, and translate consumer insights, market research and competitive analysis into actionable plans



Collaborate with Sales and DP to forecast sell-in, sell-out, reduce aging inventory, and manage WOS



Collaborate with sales team to drive revenue through planned promotions and demand planning for individual retailers



Plan and coordinate store renovations, activities, and POP displays to enhance customer experience, increase in-store display share and product engagement



Build close working relationship with all stakeholders (Trade Marketing, Demand Planner, Customer Service, and Finance team) to manage day to day operations smoothly and efficiently.



Collaborate with Corporate Marketing to ensure all ATL & BTL collaterals, POSM, samples meant for the launch are well-prepared and delivered accordingly for maximum launch impact.



Support field sales teams with product training and assist on any ad-hoc escalations



Any other Ad Hoc duties and reporting



QUALIFICATIONS

+ Minimum Bachelor's Degree, preferably in Business Management / Marketing + Minimum 3 years of Experience in product management/marketing/business
+ Proficient English ; Korean language skills is a plus
+ Ability to work independently and effectively in global and virtual teams
+ Good communication, presentation and interpersonal skills
+ Proficient in Microsoft Office (Excel, PowerPoint)
+ Good proven track of Sales & Marketing





OTHER INFORMATION

14 Days Annual Leave from 1st year, 16 Days from 2nd year, 18 days from 3rd year. Medical and dental insurance Corporate Health Screening Family Care Leave Gift Benefits (Birthday Gift, New Born Gift) New Employee Onboaring and Department Induction Program when joining