Job Description

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!\xe2\x80\x8e\xe2\x80\x8eResponsible for the execution of the product marketing projects and initiativesDefine/identify requirements for marketing supports/resources (Channels, Business Development, etc) by aligning with various stakeholdersExecute and track the progress of marketing activities on assigned product/business lineProactive in handling blockers and escalate as necessaryBusiness intelligence: Customer insights, Market and Industry evaluationPeriodical internal assessment and reporting: Performance results, demand actual vs planned, identification of opportunity and white-space.Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized / addressed.Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.Provide solid insights to support Product Marketing Manager with developing growth & retention levers.Provide basic/simple recommendations on business and marketing strategy based on research & analysis of the root cause.Provide custom analyses to understand business trends as needed by the managersAbility to lead small projects (with supervision/guidance)Define campaigns: audience, messages, channel mix, objectives & activitiesExecute campaign and build a compelling story to the customerMonitor performance of the campaign & optimize post mortem of the campaignsIdentify and execute promotion (coupon) levers and conversion rate optimization through pricing and promotion (within constraints) by liaising with relevant stakeholders\xe2\x80\x8eRequirementsRequirementsPassion in data-driven marketing and creating growth.Good analytical, problem-solving skills, and creative thinking.Adept at Word, PowerPoint, Excel, Google Analytics. High proficiency in SQL and data analytics tools is a big plus.Self-driven, excellent in follow through & execution, and have a growth mindset.Strong sense of ownership and accountability, with good attention to details.Good interpersonal skills and ability to work well in an international team environment.Have 2+ years experience in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred.Bachelor\xe2\x80\x99s degree from reputable university, preferably from Engineering or Business major\xe2\x80\x8eIf you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!

Traveloka