Job Description

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Your Tasks

• T\xc3\x9cV S\xc3\x9cD Global Marketing team is looking for a proactive team player to join the core Marketing team. The candidate is expected to understand marketing needs of different business units and markets, partnering with different stakeholders and developing marketing plans and activities to meet the business goals, in line with the global strategy. He/She will execute these plans across key focus markets of the business lines; working closely with campaign specialists to drive market activation and campaign effectiveness. This is a hands-on role with growth opportunities in strategic marketing, content development and campaign optimization and analytics.
• Key Responsibilities
• Strategic marketing: Work closely with the business units to develop the global marketing strategy for key industry segments; leveraging insights and analytics to develop actionable marketing plans and customer segments.
• Stakeholder management: Ensure high level of stakeholder engagement, collaborating with Heads of Division, Business Units, and other functions within the organization to deliver on marketing objectives.
• Interlock with regions: act as the interface between Headquarters and the different Center of Marketing Excellence (CoMEs) to localize and maximize the performance of marketing campaigns.
• Content strategy and plan: Develop content strategy for specific business segments; creating relevant, effective, and actionable plans, in line with the business needs and market potential.
• Product positioning: Lead the development of the value proposition and buyer persona of specific products; cascading to the markets to ensure a unified product positioning globally.
• Content creation: Work closely with experts and the markets to create and curate high quality and engaging content.
• Marketing effectiveness: Work closely with the campaign specialists to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on strategic topics and business objectives.
• Market and industry insights: Understand the industry market trends, business drivers, customer behavior and how the T\xc3\x9cV S\xc3\x9cD solutions can address customer challenges.

Your Qualifications

• Degree in Marketing, Mass Communications, Business Management or a related discipline.
• 3 - 5 years of marketing experience in a B2B environment, preferably in an engineering, Real Estate industry, or technical field.
• Strong understanding and skills in marketing strategies, content marketing, search (organic and paid), social media and other digital media channels
• Digital and technology savvy; experience in website content management systems (Sitecore), marketing automation (Marketo), CRM tools, social media management (Sprinklr), and Adobe Analytics is advantageous
• Strong, professional written, verbal communication and interpersonal skills in English. Working knowledge of German is advantageous but not a must
• Experienced with working in a multinational environment and managing stakeholders of different levels
• Candidate must be confident, resourceful, self-motivated, team player, flexible and possess high level of initiative.

Additional Information

Required Experience:

Professionals 3 - 5 years of experience

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