Job Description

About Workmate

Workmate is on a mission to revolutionize the blue collar labour market in Asia. Our on-demand staffing platform is changing the way that blue-collar workers find work and how companies find workers in industries like logistics, warehousing, F&B and hospitality. We are bringing technology to a traditional industry, making it easier for workers to find the work they want when they want it, and for businesses to find qualified and reliable staff, fast.

After being founded in 2016, Workmate has grown to a team of 100+ in 3 countries, delivering over 1.5million hours of labour every month. We were recognized by The Straits Times as the fastest growing company in Singapore in 2022 and by the Financial Times as the 4th fastest growing company in Asia in the same year. In September 2022 Workmate was acquired by PERSOL Group, one of the worlds largest HR Services companies, listed on the Japan Stock Exchange.

The Position

Workmate is a relatively new concept in SEA. The ability to instantly order, manage and analyze a workforce is a big differentiator from traditional staffing agencies and stand-alone job platforms. That\xe2\x80\x99s why we need a strong product marketer, to help bridge the gap between product and our operational teams by communicating our value proposition and exciting product features effectively. Reporting directly to our CEO, you will be responsible for product marketing across the region (SG, TH, ID).

Responsibilities as a Product Marketing Manager at Workmate

• Own go-to-market strategy & execution, including internal training and external product launch plans. You will need to act as the project manager to ensure the GTM is a success.
• Ensure the product features, its benefits and why we are launching it, is communicated clearly across our customers and internal teams.
• Develop high-quality marketing collateral, including product presentations, datasheets, case studies, whitepapers, and website content, to support sales and customer engagement.
• Conduct market research to understand the competitive landscape, target market, and customer needs.
• Monitor and analyze product performance, and make adjustments to the marketing strategy as needed.
• Act as the product expert, and be able to communicate the value proposition to both internal and external stakeholders.
• Understand technical features of the product and how they translate into benefits for different customer segments.
• Work with the customer to develop use cases and case studies that showcase the product\xe2\x80\x99s value proposition.

• Bachelor\'s degree in marketing, business, or a related field.
• 3-5 years of experience in product marketing, marketing, or as a product manager, preferably in the software/technology industry. Experience in HR tech or SaaS is highly desirable.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for different audiences.
• Highly analytical mindset with the ability to leverage data and insights to drive informed decision-making.
• Demonstrated ability to work collaboratively and cross-functionally, with strong interpersonal skills.
• Self-motivated and proactive with the ability to work in a fast-paced, startup environment.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Knowledge of digital marketing channels and tactics, including email marketing, content marketing, SEO, and social media.

• You will be based in our Singapore office, currently a vibrant space at Wework @ 71 Robinson Road however as this role touches all markets you will be required to travel through the region as needed to visit customers and coordinate with the content marketing team in Indonesia & Thailand.
• Annual leaves and a Birthday Leave to take the day off on your birthday!
• Flexi-cash benefit, an yearly allowance to spend on wellness categories such as gym memberships, fitness equipment, eyeglass prescriptions, holiday trips, spas and many more.
• Fun team bonding sessions, some of which are team scavenger hunts, pottery classes, team games with food and drinks!

Workmate