Job Description

The roleArbo is on an audacious and incredibly rewarding mission: to pave the way for people everywhere to lead more successful financial lives. We value trust, teamwork, and adaptability.Product marketing at Arbo builds the ecosystems between users, partners, and our technology to help people live more successful financial lives. We\'re looking for marketers passionate about driving mindset shifts at scale through better financial access. As an early-stage Product Marketer you\'ll lead decision-making on all aspects of the user journey, collaborating closely across the entire company. From building the conditions for right product-market fit, competitive positioning, and external communications, to distribution, growth strategy, and product feature prioritization - the playing field is wide open for a talented marketer to shape the product and its place in the world while cultivating a growing user base.What you will doYou will define the product marketing strategy - set goals, define value proposition, establish narrative, drive pricing, and lead go-to-marketYou will establish growth marketing and campaigns - concepting and optimizing all stages of the funnel with touch points both in and out of the productYou will champion what the user wants and where market is going, by developing actionable insights to inform the product strategy and roadmapYou will be contributing and executing a content marketing roadmap and editorial strategy that communicates value proposition, grows thought leadership in the category, and drives engagement throughout the overall funnelWho you areYou have 5+ years of relevant campaign development or community building experience.You have a Bachelors or Masters degree or equivalent practical experienceYou have impactful experiences in user acquisition and campaign development for products that have scaled from zero to one, preferably in fintech, ecommerce, or finance space.You have a proven track record in driving content and programming with measurable results in acquisition, engagement, and retentionYou have demonstrable creative production and content creation skills that match messaging to the right audience.You have excellent creative judgment accompanied by articulate written and verbal communication. Bonus points for experience in producing and/or hosting online and in person events.You have an entrepreneurial approach to problem solving, with comfort in identifying and forming opportunities in a dynamic industry and working environmentWhat we offerRobust health insurance offering for you and your family20 weeks of parental leave15 days PTO annually plus national and company holidaysUp to SG$75 per month reimbursement for internetSG$100 per month for wellness stipend

Arta Finance