Job Description

Responsibilities:

• Serve as product expert on the marketing team to support sales, customers and customer service.
• Develop consumer facing product names, copy, feature sets, and messaging for various channels. Ensure product copy and content is localized for APAC markets.
• Own asset creation such as product photography, lifestyle imagery, video content, product literature, sales enablement materials and more.
• Create and manage reports, presentations, and other assets for business reviews.
• Leverage in-house content syndication platforms to ensure best product representation across retail and e-commerce channels.
• Own timeline driven asset management and distribution to all internal and external stakeholders.
• Product portfolio/lifecycle management \xe2\x80\x93 manage roadmap, pricing, NPD launch process, SKU rationalization, product positioning and competitive benchmarking.
• Develop and implement go-to-market and product marketing plans to drive sales growth.
• Drive communication around product marketing initiatives, champion product training and support customer presentations.
• Create and manage product marketing work back schedules to ensure deadlines are met.

• Bachelor\xe2\x80\x99s degree in Business or Marketing.
• 3 years in Product Marketing experience is required.
• Excellent organizational, analytical skills with a demonstrated ability to multi-task and prioritize in a deadline driven environment
• Experience working in Video Gaming or Consumer Electronics industries is essential.
• Familiarity with PC, Xbox, Nintendo, and Playstation gaming platforms is a strong plus.
• Expert Proficiency in Microsoft Excel and PowerPoint.
• Proficiency in Adobe Photoshop and Illustrator.