Job Description

Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.



About platformGSK

GSK is one of the most significant global new business wins in Publicis Media history. They chose us because they saw a model that was fit for their future. To deliver, we have built a new model for them called platformGSK. This unit brings three unique assets that will power their transformation:Connected Experts: talent from across our organization with expertise in pharma, consumer strategy, digital business transformation and more, working together in a modern agency network
Centralized Data: empowering single source truth through the creation of a Global Data Hub which efficiently leverages our expert resource in India
Global Technology: a powerful end-to-end marketing platform through Publicis PeopleCloud to drive more profitable growth for GSK

Description

The Programmatic and Social Account Manager owns the strategic planning and implementation for his/her assigned brand. This position is both strategic and tactical in scope, requiring the Programmatic and Social Account Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. This is a regional role in-charge of SEA, HK and TW.You will be responsible for responding to briefs in a timely and efficient manner, providing detailed rationales and media plans, ensuring the correct setup and implementation, and providing direction and management to the Campaign Specialists.The Programmatic and Social Account Manager acts as the vertical expert specializing on programmatic and social digital channels. This role requires deep understanding of the product and latest innovations and within the area of expertise. He/She will be responsible for the articulation of the recommended strategies, best practices and guidelines, and providing opportunities for innovation.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Key Responsibilities

Work with Campaign Specialists to manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
Partner with Analytics team on campaign measurement reporting and insights generation.
Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting in coordination with Analyst.
Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance.
Work closely with media partners in developing, articulating and onboarding GSK brands to innovative projects and Alphas/Betas and position the brand as a leader within the space.
Ensures that his/her Campaign Specialist team is fully trained on all aspects of campaign implementation, QA, reporting and insights generation.

Qualifications

Bachelor’s degree or equivalent work experience
Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
3+ years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying – preferably in with a leading digital agency, ad tech or network
Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
Ability to work collaboratively as part of a cross-functional and cross-cultural team
Ability to handle multiple projects in a fast-paced environment
Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills