Responsible for the overall marketing strategy and goals, it involves closely with both brand, social and digital teams to ensure that the PR strategy, activity and partnerships are in keeping with the brand identity.
Handle PR strategy, multi-platform in order to increase the brand awareness in wedding and party fashion industry.
Supervise development and execution of product campaign, collections, and seasonal brand plans and high-level media strategies to meet business objectives.
Direct the communication team to deliver KPIs such as brand awareness, website traffic and sales.
Requirements:
Degree and above
At least 5 years of PR, Influencer Comms experience in E-Commerce or Fashion Retail Industry.
Strong knowledge with current and emerging social media platforms.
Salary: $4,500 to $9,000
If you are keen to apply for the position, kindly email your detailed resume in MS Word to careers@recruit-expert.com Please note that only shortlisted candidates will be notified.