Job Description

Position Summary

This role will be responsible for the planning output across the APAC MSD remit, working closely with Weber Shandwick within an IPG inthrated team model. The candidate needs to possess strong planning skills and be comfortable to respond, develop and defend media planning recommendations.

Have a strong planning understanding especially in the digital space and provide guidance to both MSD and Weber on the paid media elements of the campaign from audience development through to measurement and reporting.

Key Responsibilities

- Key client POC for all Paid Media

- Lead and Develop all planning responses for MSD

- Manage both direct and digital performance teams in order to develop campaigns for MSD

- Work as a collabortive partner with Weber to demonstrate an integrated IPG team to the client and business partner in campaign development

- Manage all media planning and financial management aligned to the business

Desired Skills & Experience

- Strong Planning skills particulary with digital knowledge

- Team player and willing to integrate into cross functional team

- Have worked within a regional and/or integrated agency role

- 6+ years experience

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world\'s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity \xe2\x84\xa2.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of \xe2\x80\x9ccraft centers\xe2\x80\x9d - Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

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