Job Description

The Regional Brand Executive will be responsible for managing the regional marketing communication and PR activities.

The Regional Brand Executive will be responsible for managing the regional marketing communication and PR activities.

Adecco is partnering with a well-known Swiss Luxury Retail Company.

Regional Brand Executive | Luxury Retail Industry | Permanent

The Opportunity

• Adecco is partnering with a Swiss Luxury Retail Company
• Opportunity to be the in-charge of the execution of company marketing plans
• Working Location: Central

The Talent

• Bachelor degree in Marketing or equivalent
• Has at least 2 years of experience in managing PR activities and events in luxury retail/ retail industry
• Has strong knowledge of regional market situation and understand luxury retail business is an added advantage
• Excellent communication and interpersonal skills
• Good relationship with media and vendors
• Self-motivated, responsible and independent working style, with creative mind and positive attitude
• Fluent in English and Mandarin to liaise with Mandarin speaking associates

The Job

• Planning and implementation of globally aligned media campaign across all markets, working closely with agencies and retail partners.
• Source and propose creative ad implementation to increase brand awareness.
• Independently plan and implement a year-long PR plan across all markets, ensuring consistent qualitative brand exposure.
• Manage PR reports for the markets and monitor PR value achievements & ROI.
• Plan and execute events in wholesale markets, ensuring concept and execution are aligned with the brand's direction.
• Work closely with agencies, publishers, retail partners and HQ on digital marketing (SEO, social and content).
• Work closely with retail partners to maintain and optimize social media presence.
• Measure campaign performance against core metrics to extract meaningful insights to optimize and recommend the next step.

Next Step

• Prepare your updated resume (please include past working experiences with detailed job scopes and your current and expected package, and executive summary in terms on your key expertise, experience, achievements and highlights about yourself.
• Apply through this application or send your resume to

in MS Word Copy * All shortlisted candidates will be contacted.

Sharron Foo Jiayan

Direct Line: 6697 7865
EA License No: 91C2918
Personnel Registration Number R1982221