Job Description

Regional Digital Marketing Manager | Premium Global Fashion Brand - SEA Region | Singapore-based| Up to SGD 102K annual!

• A Unique Blend of Creativity, Sustainability, and Innovation!
• Opportunity to Manage a Regional Team!
• Exciting Perks and Benefits!

Yes? Then read on!

Your new employer: Contemporary Premium Fashion Brand \xe2\x80\x93 Timeless, Modern, Functional

This brand is a true gem in the world of fashion, offering a unique blend of creativity, sustainability, and innovation. Their mission is to create clothing that not only looks great but also has a positive impact on the world.
Their designs are modern and eclectic, featuring bold colors, unexpected patterns, and playful textures that are sure to turn heads.

But what really sets this brand apart is their commitment to sustainability. They believe that fashion should be both beautiful and responsible, which is why they use sustainable materials, reduce waste, and prioritize ethical production practices.

They are part of a bigger fashion group based in the UK and is now looking to grow their reach in SEA and building their team in Singapore!

Your new Job: Regional Digital Marketing Manager | Premium Global Fashion Brand \xe2\x80\x93 SEA Region

As the manager for digital marketing in the APAC region, you will be responsible for creating and executing the marketing strategy for the BRAND.
You will collaborate with the Global Team in London to create compelling digital assets that aim to increase brand awareness and customer acquisition.
Additionally, you will have managerial responsibility and indirectly oversee managers in Korea, China, and Australia.

What will you do?

As a Regional Digital Marketing Manager, you will:

• Create the digital marketing plan for APAC region.
• Attract customers and increase brand awareness through various channels (PPC, SEO, programmatic advertising, affiliates, and social media).
• Work with global and regional teams to get the best content and creative for full-funnel campaigns.
• Work with channel owners, Insight, and Analytics teams to improve measurement, tracking, and data.
• Use past experiences to improve future strategy and channel optimization.
• Help your team become skilled at understanding the BRAND customer and using data to influence our digital communication strategy and commercial plan.
• Analyze results frequently and take action to enhance channel performance.
• Present digital marketing outcomes and insights to senior management regularly.
• Oversee the annual budget for Regional Digital Marketing with the local teams.
• Stay updated on digital media industry and platforms for new opportunities to improve strategy.

What we need from you?

As the new Regional Digital Marketing Manager, you should have:

• In-depth understanding of various digital marketing channels such as email, PPC, SEO, programmatic advertising, affiliates, influencers, and social media platforms like Instagram, Pinterest, Tiktok, and Kakao.
• Excellent knowledge of the digital landscape for markets in APAC, including Korea, Japan, Australia, and Southeast Asia, and ideally an existing network with Media Agencies, Google, and Meta.
• Proven expertise in digital measurement and analytics, including GA analytics and MS Excel, and familiarity with BI Suite is a plus.
• Experience in digital marketing in the Fashion, Luxury Goods, Beauty, or Sports industries, and previous experience as a media planner in an omni advertising agency is a bonus.
• Strong leadership and coaching skills, with the ability to inspire colleagues to innovate, test, and take ownership in a supportive work environment.
• Excellent analytical and entrepreneurial skills, with a track record of improving customer acquisition and brand awareness.
• Able to confidently present complex information to key stakeholders and interpret global business goals and objectives for APAC countries.
• Strategic thinker with the ability to build robust business plans.

What is it in for you?

When you begin your journey with the BRAND, we\'ll give you a warm welcome, top-notch training, and a supportive team to guide you through your initial days, weeks, and months.
That\'s not all, though \xe2\x80\x93 we also offer a host of amazing perks and benefits that you\'ll absolutely love!

\xe2\x9c\x93 Awesome staff discounts to get your hands on our incredible products at a reduced price!
\xe2\x9c\x93 Flexible work arrangements to help you balance your personal and professional life like a pro!
\xe2\x9c\x93 A wellbeing program to keep you feeling your best, inside and out!
\xe2\x9c\x93 Comprehensive medical and accident insurance coverage to keep you covered in case of any unexpected surprises!
\xe2\x9c\x93 Dental coverage so you can flash those pearly whites with confidence!

Seems like an exciting new role for the new year?

Take the step and let us hear from you! Apply immediately via the application button below, or send your CV and motivation to p.marquez@finestpeople.com.
Or contact me via WhatsApp at +65 8510 6942.

Questions about this job?

Pearl Marquez

Recruitment Consultant Performance Marketing

Finest People