Job Description

is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students\' limitless potential, together, for extraordinary futures.We are doing this by:Igniting a passion for learning that accelerates academic performance and success regardless of age.Fostering a global community that broadens students\' perspectives and develops their skills to make a difference on the world stage.Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child\'s education.Due to the rapid growth of demand from Asia-based families, we are looking for an experienced marketing manager who will help us expand our impact to more students.Working closely with the CGA global admissions team, this role will be focused on achieving agreed upon sales targets and outcomes in Asia.This is a full-time remote position, based in Singapore, Hong Kong or China.What success looks like for this role?The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.Support the development of CGA Asia\'s growth strategy, with ownership of a marketing budgetLead end-to-end planning, execution and optimisation of local marketing, digital and growth campaignsOwn the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performancePartner with our sales team to proactively ensure prospective families are nurtured through to enrolmentDesign and create marketing campaigns with the Design team to create positive customer experiences and increase enrolmentPartner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiativesStrategise and maintain an events calendar of in-person and online seminars, webinars and panel events to grow enrolment interestLead partnerships and business development opportunitiesGrow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA\'s global community team and school facultyShare best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia regionWhat skills and experience are required?5+ years of experience in marketing to Mandarin-speaking countriesNative Mandarin and fluent English verbal and written communication skillsExperience in the education technology or schooling industry is a plusAdaptability and growth mindset to arising opportunities and new initiativesComfort working in an international technology company with colleagues from all over the worldWhy work for Crimson Global Academy?Flexible working environment: you will be empowered to structure how you workLimitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last year$1,000 training budget per year - we love to level up!Psychologist on staffImpressive fireside chats and workshops to help the team continuously level upRadical Candour is a feedback approach we live byWe\'re a global player with 28 markets (and growing) across the globeIf you\'re passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we\'d love to hear from you!Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Crimson Education