Job Description

Contract type: FULL_TIME

Salary: SGD10000 - SGD13000 per month + AWS, 15 % bonus

Location: Singapore FULL_TIME

Consultant: Marilyn Ho (R23112312)

Job reference: G2WIJ3-45DC3CC2

Date posted: 05 January 2024 singapore technical-healthcare/marketing-and-product-management 2024-01-05 2024-02-04 pharmaceuticals Singapore SG SGD 10000 13000 13000 MONTH Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

An exciting Regional Marketing Manager - SEA job has opened up at an expanding medical device company. Based in Singapore, this role reports directly to the General Manager for the region.

About the Regional Marketing Manager - SEA Role:
The Regional Marketing Manager - SEA is responsible for developing and implementation of SEAPakistan business strategy in alignment with Global and Asia Strategy. Working closely with SEAPakistan General Manager and Commercial Operations Manager, the Marketing Manager will work through in-country marketing teams and will focus on developing strategic initiatives, portfolio management, marketing services, market access and business development opportunities for deployment across the region.

Key Responsibilities:

• Formulate and implement SEA insights-driven marketing strategy that is aligned with the broader local and regional strategy
• Understand the economic, market and industry trends in SEA and use trend data to maximise opportunities and minimise risk exposure
• Build competitive knowledge in the SEA markets
• Prepare business cases and plans for major identified opportunities (e.g. new products, new segments, new categories)
• Lead market shaping in SEA market, defend and improve market positioning and depth of market access by developing strong, trust-based relationships with external partners, customers and key stakeholders
• Support the development of country strategic marketing plans that contribute to the achievement of volume/mix, revenue and margin objectives/budget in alignment with the SEA + business objectives
• Work with Asia to build and develop marketing capability of SEA business and marketing associates
• Define the overall SEA and product and portfolio strategy, including pricing strategy in alignment with local country requirements and global Diabetes Care product and portfolio strategy
• Manage strategic portfolio of products from commercialisation to obsolescence, including all activities related to pre-launch, launch and phasing out
• Lead in market model mapping in partnership with local country marketers
• Support Country Sales and Marketing\'s key reporting processes such as (budget/forecasting, fact-based forecasting, key success factors, sales and manufacturing revenue projections)
• Ensure launch excellence and working closely with global/Asia marketing in the provision of regional marketing expertise to local organisations in the area of product marketing, branding and digital marketing
• Develop effective marketing programmes/communications in SEA
• Partner with in-country marketeers to support and coach the Field Sales team with implementation of marketing messages and sales tools
• Manage and control the SEA marketing budget to ensure key sources of growth are supported with investment, effectively and efficiently
• Prepare periodic sales forecasts, co-ordination with manufacturing and supply chain in order to ensure healthy stock situation and maintain effective inventory control
• Work with SEA Commercial Operations, SEA Supply Chain and in-country Business Leaders and Marketeers to ensure demand forecasts are reflective of ambition, reality and supported by adequate activities
• Collaborate with Global/Asia Marketing to ensure smooth brand transition
• Cover customer communications (distributors and channel partners), HCPs and patient/consumer/shopper communications
• Coach and guide country marketeers to develop and implement local marketing plans

To be successful in this Regional Marketing Manager - SEA role, you must have a bachelor\'s degree in Business/Marketing or related field.

Key Requirements:

• Minimum of eight years\' experience in a similar role within the medical device, consumer healthcare or pharmaceuticals industry
• Demonstrate the following core marketing competencies:

• Analytics, insight and strategic application
• Customer and patients-with-diabetes focus
• Marketing strategy and planning
• Brand building
• Commercial execution and operation excellence
• Innovation in marketing
• Business and financial acumen

This is one of the largest pure-play companies in a specific area in the world, leveraging its nearly 100-year legacy to empower people with chronic disease to live their best life through innovative solutions, partnerships and the passion of approximately 2,000 employees around the globe. They empower employees and encourage the career progression within the organisation. They are recognised as equal opportunity provider.

Great career progression opportunities await the right person in this exciting role. If you are passionate person and want to take the next step in your career, this Regional Marketing Manager - SEA role is for you.

Robert Walters