Regional Marketing Manager

Singapore, Singapore

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Key Responsibilities:

Adaption and implementation of the global marketing strategy in the relevant region

Adaptation and implementation of the global marketing strategy as well as expansion and optimization of regional marketing concepts for different markets and target groups.
Close exchange and coordination with the local subsidiaries, global marketing and global product management while maintaining a strong market and customer focus.
Direct responsibilities for subsidiaries in South East Asia, Taiwan and Australia.
Management and control of the marketing budget for the region.
Continuous monitoring and regular reporting of relevant marketing KPIs to Global Marketing.

Monitoring and implementation of marketing and sales supporting measures.

Designing, updating, maintaining, and implementing global and regional marketing measures in cooperation with Global Marketing, as well as with service providers if required (e.g., Employer Branding, Content Management & PR, Exhibition & Event Coordination, Online Marketing).
Planning, organization and implementation of complex marketing and sales events, e.g., trade fair participations, in coordination with the respective superior.
Monitoring the effectiveness of methods/measures and procedures, proposing corrective actions regarding economic objectives and targets.
Processing of extensive inquiries from interested parties, e.g., in the CRM system.
Involvement in the creation/monitoring of the media plan and the marketing budget.
Monitoring and continuous development of Corporate Identity

Acquisition and assessment of market and competitive information of the relevant region

Key Requirements:

Relevant Professional Qualifications with marketing/digital marketing experience.
Work experience in related fields for at least 5 years.
Relevant experience in organisation of trade fair.

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