Job Description

A job with Merlin isn\'t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don\'t trade in suits, handshakes or briefcases.

We trade in fun. In smiles, shrieks and spine-tingles.

In Memories. In magic.

But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests\' experiences are the best they can be.

The world\'s second largest entertainment company is on the hunt for a Regional Marketing Manager for Midway Asia. Reporting to the Regional Marketing Director, this role will work closely with the attraction marketing teams in Singapore, Hong Kong, Thailand, Japan and South Korea to drive our brand strategy, maximizing visitation & revenue. This position will be based in the Singapore (Regional Office at Metropolis, Buona Vista).

KEY RESPONSIBILITIES:

• Clear focus on financials, products, pricing, target audiences, consumer touch points, market and channel opportunities, and prioritization.
• Support attractions to apply strategic forecasting and planning to manage budget, expenditures, cost efficiency, return-on -investment (ROI) and profit-loss projections (PLP).
• Provide insight to initiate, develop and conduct relevant market and consumer research and analyse the findings.
• Drive formulation and hands-on implementation of marketing plan and activations at attractions.
• Motivate and work closely with local, regional, and global departments to ensure smooth execution projects, regular reports, and plans.
• Work with, develop, motivate, evaluate, and oversee the performance of the sales and marketing local teams.
• Implement and ensure clear roles and responsibilities, work flow, communications among/across all departments, internal and external teams in order to achieve brand and business objectives.

WHO YOU ARE:

• Strong strategic & focused brand, consumer and channel marketing skills.
• Strong business acumen with ability to manage budgets and drive targeted plans to maximize revenue.
• Knowledge in management and ability to influence others beyond immediate team.
• Excellent people skills, including strong interpersonal skills and the ability to build & maintain positive and supportive working relationships.
• Any relevant multilingual skills will be favourable due to covering a wide variety of attractions operating across Asia including Thailand, South Korea, Japan, Singapore & Hong Kong
• Previous experience working in a leisure, tourism or entertainment industry is favourable.

BENEFITS

• A competitive compensation package will be provided for the talented individual joining our team.
• Fun and dynamic work culture.
• Open and transparent communication across all levels.
• Dynamic working arrangement with flexibility to work a hybrid work week.
• Merlin Magic Pass for free admission to all Merlin Attractions to be shared with family and friends.
• Discounted employee stays at Merlin themed hotels (Including Legoland Discounts for retail and F&B items) and in all other Merlin attractions globally.
• Medical & Dental insurance.
• Sentosa Islander Membership which provides free transport to Sentosa and discounts on attractions & F&B on the island

Here at Merlin Entertainments we are proud to have a diverse workforce, and we\'re all about providing equal opportunities to the whole team. Because of this we are committed to an active all together programme which starts with our recruitment and selection process.

ABOUT MERLIN ENTERTAINMENTS

Merlin Entertainments Ltd is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector in recent years. Europe\'s Number 1 and the world\'s second-largest visitor attraction operator, Merlin now operates over 130 attractions, eight hotels/three holiday villages in 25 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 54 million + visitors worldwide, through its iconic global and local brands - including Madame Tussauds, SEA LIFE, LEGOLAND and the Eye.

Merlin Entertainments