Job Description

About Zenyum

Zenyum is one of Asia\'s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.

We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world\'s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.

Join us in our mission to spread smiles across Asia!

We are seeking a skilled individual to lead the execution of Zenyum\'s omni-channel strategy. This role involves taking ownership and driving marketing efficiency while improving return on advertising spend.

Based in Singapore HQ, you\'ll have the exciting opportunity to implement world-class marketing strategies that will help Zenyum become the most beloved Smile Cosmetics brand.

If you\'re someone who thrives in an entrepreneurial environment and loves having the freedom to act and execute with hands-on involvement, then we want you! Come be part of our ambitious, fun, and energetic team.

Key Responsibilities:

- Develop and execute comprehensive, integrated marketing plans across all channels (digital, social, email, PR, and partnerships etc.) that align with business objectives.

- Collaborate with the rest of HQ on a consistent basis to evaluate and optimise an integrated marketing plan across owned, earned, paid and shared channels, that includes strategies to improve user journeys and messaging.

- Manage and mentor a team of marketing professionals and channel leads.

- Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and BAU initiatives.

- Develop and manage budgets for marketing initiatives, and report on ROI.

- Roll out omni-channel campaigns from conception to post campaign analysis.

- Collaborate with local team and regional channel experts to ensure the continuous operation of our growth engines, while directing potential audiences towards becoming valuable customers.

Key Requirements:

- Bachelor\'s degree in marketing, business, or a related field.

- Minimum of 5 years of experience in marketing, with at least 2 years in a management role.

- Demonstrated expertise in data analysis and using data to inform marketing decisions.

- Strong understanding of integrated marketing concepts and experience developing and executing integrated marketing plans.

- Experience managing a team of marketing professionals, with a track record of successfully developing and mentoring team members.

- Strong project management skills with the ability to prioritise and manage multiple projects simultaneously.

- Excellent communication skills, both written and verbal.

- Ability to work collaboratively across teams and departments.

- Proficiency in marketing analytics tools such as Google Analytics.

If you are a results-oriented, data-driven marketer with a track record of success in developing and executing integrated marketing plans, we encourage you to apply for this exciting opportunity.

Zenyum