Job Description

Responsibilities:

• Develop a prioritization framework based on KPIs, objectives, and past ROI data, in collaboration with the business units and regional teams.
• Create a comprehensive marketing and communications strategy aligned with growth objectives.
• Oversee the implementation of best practice digital marketing initiatives.
• Collaborate with key stakeholders to develop an annual marketing activity calendar, reflecting the prioritized initiatives and goals derived from the strategy.
• Translate the activity calendar into actionable deliverables, working closely with the marketing delivery teams.
• Prioritize and support the delivery of assets, collateral, and campaigns in alignment with strategic importance, commercial value, and capacity planning.
• Coordinate with other delivery teams and external suppliers involved in various marketing initiatives.
• Evaluate marketing strategy and KPIs to ensure effective prioritization and future planning.
• Prepare and present monthly performance reports, demonstrating achievement against established KPIs.
• Collaborate with the central marketing team to establish and manage budgets for marketing initiatives.
• Provide regular activity reports to track progress, ensuring strategic objectives are met within set timelines and budgets.
• Utilize marketing services delivery teams\' offerings, such as digital advertising, lead generation, content generation, social media, print, PR, trade shows and events, direct mail, and sales enablement, to build a sales pipeline for the business unit\'s products and services.

• 5+ years of marketing experience in the APAC region.
• Bachelor\'s degree in Marketing, Communications, or a related field.
• Ability to develop global and regional marketing strategies aligned with business KPIs.
• Experience in briefing and optimizing marketing campaigns across various channels, including paid media, owned social, email, content, print, and PR.
• budgets, and results to stakeholders at all levels.
• Excellent communication skills in English and Mandarin.
• Demonstrated experience managing budgets and handling multiple projects.
• Understanding of financial analysis and ROI calculations to inform marketing strategies and prioritize initiatives.
• Digital marketing experience is advantageous.
• Experience on both the business and agency sides is a plus.
• Prior experience in financial services marketing preferred.
• Project management skills are beneficial.

eFinancialCareers