Job Description

Our client, a leading financial services firm is seeking a talented and experienced Regional Marketing Manager to join their global marketing team. This role will play a crucial part in bridging the gap between our business units and the marketing function, working closely with internal agency delivery teams. The successful candidate will collaborate with APAC business units to develop and execute effective marketing and brand strategies.

Responsibilities:

• Develop a prioritization framework based on KPIs, objectives, and past ROI data, in collaboration with the business units and regional teams.
• Create a comprehensive marketing and communications strategy aligned with growth objectives.
• Oversee the implementation of best practice digital marketing initiatives.
• Collaborate with key stakeholders to develop an annual marketing activity calendar, reflecting the prioritized initiatives and goals derived from the strategy.
• Translate the activity calendar into actionable deliverables, working closely with the marketing delivery teams.
• Prioritize and support the delivery of assets, collateral, and campaigns in alignment with strategic importance, commercial value, and capacity planning.
• Coordinate with other delivery teams and external suppliers involved in various marketing initiatives.
• Evaluate marketing strategy and KPIs to ensure effective prioritization and future planning.
• Prepare and present monthly performance reports, demonstrating achievement against established KPIs.
• Collaborate with the central marketing team to establish and manage budgets for marketing initiatives.
• Provide regular activity reports to track progress, ensuring strategic objectives are met within set timelines and budgets.
• Utilize marketing services delivery teams\' offerings, such as digital advertising, lead generation, content generation, social media, print, PR, trade shows and events, direct mail, and sales enablement, to build a sales pipeline for the business unit\'s products and services.

Requirements:

• 5+ years of marketing experience in the APAC region.
• Bachelor\'s degree in Marketing, Communications, or a related field.
• Ability to develop global and regional marketing strategies aligned with business KPIs.
• Experience in briefing and optimizing marketing campaigns across various channels, including paid media, owned social, email, content, print, and PR.
• Strong communication and presentation skills, capable of effectively conveying projects, ideas, budgets, and results to stakeholders at all levels.
• Understanding of financial analysis and ROI calculations to inform marketing strategies and prioritize initiatives.
• Bilingual fluency in Mandarin Chinese and English.
• Digital marketing experience is advantageous.
• Experience on both the business and agency sides is a plus.
• Prior experience in commodities marketing or financial services marketing preferred.
• Project management skills are beneficial.
  

If you or anyone within your network is keen to discuss it further then do share your resume with manisha@kstalentsolutions.com