Drive strategic multi- channel marketing activities across Asia Pacific Region to increase marketing influenced revenue and grow customer base.
Partner with senior management to plan annual marketing plans and ad-hoc programmes to steer towards business and revenue objectives.
Devise and prioritise regional marketing plans and disseminate to group marketing teams.
Collaborate with marketing teams to deploy omni-channel marketing programmes and enhance regional marketing\'s functional effectiveness and efficiency
Develop and maintain marketing content and other tools and collateral to support sales and regional marketing teams
Manage and track performance metrics to determine effectiveness of campaigns, website, search engine marketing, email campaigns and social media.
Coordinate with other business units to determine, track and report successes.
Manage and adapt market models by keeping abreast of market changes and disseminate relevant market and technical information.
Optimise use of social media to drive and enhance organization\'s Brand, to promote and generate sales leads & enquiries for local businesses.
Manage Public Relations for the region by partnering with HR team and internal communications business partner to produce internal corporate news content.
Manage and coordinate regional CSR efforts and be the lead for local CSR activations.
Track, manage and deliver trade events such as exhibitions and seminars with a clear goal of measuring their success such as reporting leads generated and elevating brand\'s share of voice in the market place.
Job Requirements
Possess a Degree in Business, majoring in Marketing or Communications, or related fields
Minimum 3 years of marketing experience
Prior experience in oil & gas / industrial automation / manufacturing would be advantageous
Well-verse on digital marketing channels (e.g. Search Engine platforms, Social Media, PPC, digital content marketing, etc).
Comfortable to travel
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835
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