Job Description

ABOUT CIRCLES.LIFE

Circles.Life is Asia\'s first and most successful digital telco and we are on a mission to re-imagine the mobile experience for the digital consumer and disrupt the multi-trillion dollar industry. We launched our services in Singapore in 2016, and have since expanded to Australia, Taiwan, Indonesia and Japan. We are leading the market in innovation, customer satisfaction, growth and employ 300+ associates over 5 APAC offices.

Circles.Life was founded by Rameez Ansar (ex-Temasek, BCG), Abhishek Gupta (ex-McKinsey, Bain Capital, StanChart PE) & Adeel Najam (ex- Nokia, Huawei, Starhub), who are supported by an all-star leadership team including C-suite executives from Tata Docomo, Paypal, Vodafone, Bharti Airtel, Hooq / Singtel, and Flipkart (to name a few).

Circles.Life is also the portfolio company of Warburg Pincus and Sequoia.

Notable accolades from past years include: Top 5 most loved Singapore brands (2nd year running)- YouGov Customer\'s Choice; Top Telco for Customer Service- Seedly; and Top Employer- Influential Brands (2019).

ABOUT THIS ROLE

We\'re looking for a Regional MarTech & CRM Lead to join our team. Our ideal team member will strive to keep customer relations at the forefront, using our customer data and MarTech stack to build marketing strategies to support the business objectives of customer acquisition and retention. You will lead the forward thinking strategy of how MarTech and CRM fits in the bigger picture of the organisation. You\'ll be working with different departments to determine key targets, financial goals, and business goals.

To be successful in this position, you should have solid experience with MarTech & CRM solutions and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns as a hands on contributor whenever needed.

Reporting to Head of Marketing, the successful candidate will be responsible for overall CRM strategy, operating with scalability with optimal efficiency, collaborating with the local markets to ensure successful use of CRM as a channel that can impact business outcomes.

He/she will lead the MarTech & CRM team to implement automated and ad hoc omnichannel campaign journeys to strengthen user engagement. This role is cross-functional, working closely with stakeholders such as the creative team, copywriters, and marketing.

This role will also oversee and manage a team of web developers that support digital marketing efforts on our marketing websites.

This is a group-level role which is based in Singapore.

WHY THIS ROLE IS UNIQUE

Create your own path - autonomy and freedom to define the vision of the role and be the one responsible to make it happen

Close collaboration with team members - play a critical role in bridging gaps and thinking through hard problems with the cross functional departments to bring user feedback to the forefront and transform product design solutions

10X - Be part of a fast-growing organisation with ambitious plans to expand into multiple more markets and verticals, and help be the one to make it happen.

WHAT YOU\'LL DO

• Ownership and full management of the overall CRM and loyalty strategy to all segments of customers
• Form and implement the latest marketing techniques to attract new customers and increase customer engagement.
• Develop and implement strategy to build up quality customer engagement within target segments for the Circles.Life brand, for both short term and long term objectives from a holistic CRM perspective
• Take ownership to define measurable KPIs and regularly review performance against strategic objectives through a data driven approach
• Manage the CRM team through active mentoring and career planning

WHO YOU\'LL BE WORKING WITH

• CRM Team
• Content Team
• Local country teams
• Regional Marketing
• Product Team

WHAT WE ARE LOOKING FOR

• 10-12 years of working with CRM systems and strategic planning. Preferably been in a regional role with relevant experience in scaling up CRM strategy and practices across markets.
• A solid analytical planner with a strategic approach to scaling and planning CRM strategies holistically for end to end customer management
• Experience in the use of sophisticated multi-channel marketing solutions with practical working knowledge of targeting, dynamic publishing, journey building, triggers, sequencing and a/b testing.
• Experience of implementing CRM automation platforms
• Knowhow of online marketing trends and its applications.
• The ability to multitask and manage time effectively

What\'s on offer:

We provide a great environment and platform for employees to build their career. In this role, you can expect:

• Unique opportunity to be a part of innovating the telecommunications industry
• Once in a lifetime chance to help shape a brand from the ground up
• Autonomy in the role and in managing your own portfolio
• Exposure to the fast-paced world of high-tech start-ups
• Attractive experience and compensation
• Working with passionate, smart and driven colleagues in a vibrant environment

To all recruitment agencies: Circles.Life will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles.Life employees or any other company location. Circles.Life will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Circles.Life