Job Description

Position Summary

The role is to manage Samsung Performance Marketing operations for SEAO region. The scope includes formulating strategies, analysing gaps in campaign execution and optimizing media investments to ensure delivery of high quality traffic to our Dotcom to drive business KPIs for Samsung in this region.

Role and Responsibilities

Lead day-to-day operations of Performance Marketing operations management by working closely with key stakeholders in local markets, agency partners and RHQ/HQ team. Ensure proper & smooth functioning of the operations with proper project management, supervision and cross-team collaboration.

• Drive Performance Marketing KPIs to drive overall eStore sales by maintaining cost efficiency
• Work as a Performance Marketing Specialist within Samsung Online Business group focused on planning, execution, and optimization of paid digital campaigns on eStore and e-retail platforms;
• Optimize performance of performance driven paid media campaigns across search, social media, display/programmatic and 3rd-party advertising channels, monitoring performance metrics across all markets in SEAO and across product categories;
• Manage centralized strategy and execution of overall Affiliate operations for the region
• Manage media investments made with external eCommerce sites / partners to ensure that campaign goals are achieved;
• Develop analytics dashboards to track, monitor and report on campaign performance and ROIs;
• Collaborate with stakeholders to strategize to ensure execution excellence against paid media channels;
• Develop relevant guidance materials and conduct trainings for stakeholders where necessary.

• Minimum of 5 years of work experience; experience in digital/performance marketing in the hospitality or airlines industry and/or a large eCommerce company would be ideal;
• Experience with online marketing and analytics tools like Google Ads, Facebook Ads Manager and Google Analytics;
• Must showcase deep analytical thinking in deriving key actionable insights through extensive research of primary data sets;
• Must have both regional and local market experience in handling performance marketing;
• Ability to work efficiently and effectively with different remote teams in a fact-paced environment;
• Detail oriented, and able to juggle multiple tasks and deadlines in a fast paced environment.
• Certifications in Google Marketing Platform would be an added advantage.
• Strong stakeholder management skills

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Samsung