Job Description

Content Strategist A content strategist job description constitutes planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs. The strategist's main job is to develop a content strategy that conforms to and sets out to achieve business goals. Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.The main focus of the content strategist job description is content planning, which includes content creation, curation, planning, and research. As a strategist, you will have to brainstorm creative ways of engaging the audience online and produce those engaging content types.Ultimately, it will be your duty to ensure web content aligns with the brand and adds value to existing and prospective clients. The aim of an effective content strategy is to drive inbound traffic into the brand website and encourage the reader to take a profitable business action.The content strategist role requires excellent writing skills, client-facing skills, and significant SEO knowledge. The strategist must work with the organization's content management system, web analytics platform, SEO research software, and other tools that aid the content planning and publication process.They collect information about the different types of customer personas the business is targeting; perform extensive research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers.Content Strategist Roles and ResponsibilitiesThe content strategist role varies across organizations, but certain responsibilities of content strategists remain consistent. These include:

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the brand's customer personas
• Strategizing content pillars and sub pillars
• Planning the editorial calendar and content proposition
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Tracking and calculating content ROI
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not.

• Day shift