Job Description

Summary ABOUT SAINT LAURENTFounded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pr\xc3\xaat-\xc3\xa0-porter in a 1966 collection called \xe2\x80\x98Rive Gauche\xe2\x80\x99, synonymous with youth and freedom. This shift represented a first critical step in the modesrnization of fashion and revolutionized the socio-cultural landscape.In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.Today, Saint Laurent collections include women\xe2\x80\x99s and men\xe2\x80\x99s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.ROLEThe purpose of this role is to drive and implement Client Engagement activities in South East Asia, driving a customer centric culture with a particular focus on the retail network. This role will work in close cooperation with the APAC Client Engagement team and the South East Asia retail teams in designing and implementing Client Engagement initiatives across the region.MISSIONCRMEnsure accurate store data collection and data qualityPerform tasks related to CRM systems (upgrading, data cleansing, integration, etc.)Manage strategies and targeted actions that increase customer base, drive sales and CRM KPIsSupport local retail team with regular CRM KPIs reportsMonitor and improve Customer Engagement KPIs (new customers, retention, frequency, etc.) to support the regional team in driving action plansMonitor marketing initiatives (e.g., marketing ROI) and follow-up budget for marketing toolsImplement and localize training Initiatives from headquarter for program deliverySelect, brief and monitor external providers/facilitators when necessaryCLIENTELINGDrive the implementation and execution of corporate clienteling programs and practices in South East Asia, to recruit new customers and increase loyalty among existing onesCoordinate the deployment of all processes, tools and training, relative to the YSL Clienteling Approach, including the launch and follow-up of digital clienteling tools in selected storesProvide support to the retail teams in all Clienteling activities, and ensure appropriate focus on strategic clients (e.g., Locals, VICs) to reach business goalsVIC ENGAGEMENTContribute to the design/planning and lead the regional execution of VIC Initiatives (e.g., Fashion Shows, dinners) conducted centrally and locally, and evaluate the effectiveness of all strategic and tactical activitiesPROFILEProven ability to drive positive customer experiences that build loyalty and deliver measurable resultsDynamic, passion for the fashion industry and knowledge of the luxury market/competitorsCommercial awareness and strong business acumenStrong analytical and numerical skillsStrong verbal and written communication skills and excellent organizational skillsProficiency with Microsoft Office, in particular Excel and CRM systemsFluency in English (Mandarin would be an advantage)Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms \xe2\x80\x93 gender, age, nationality, culture, religious beliefs and sexual orientation \xe2\x80\x93 enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.Job Type RegularStart Date 2024-06-01Schedule Full timeOrganization Saint Laurent (Singapore)

Yves Saint Laurent