Job Description

s: As a Marketing Executive, you will be responsible for maintaining social marketing platforms and creating compelling content for all social media pages. You must have a strong grasp of current social marketing tools and be able to develop and execute social marketing campaigns on time and on budget.You will also work closely with the Operations team and/or appointed agency to organise PR activities, retail/ trade activations as well as influencer marketing.Key Responsibilities of The Role Include: Ability to create effective plans and strategies to help increase the company's branding awareness to a new audience using different media platforms.Analyzing budgets, preparing annual budget plans, scheduling expenditures to ensure proper planning and better returns for the company.Responsible for ensuring all marketing collaterals / materials / premiums are produced and distributed on time.Create / maintain and ensure accurate content of copies for social media (Facebook, Instagram, etc) and email marketing purposes.Coordinate with operations team to ensure marketing strategies are well executed.Direct liaison with suppliers, contractors and designers to ensure smooth completion of all marketing activities.Conceptualize and develop all marketing campaigns.Broad understanding of digital marketing landscape and up-to-date knowledge of latest trends.Good understanding of digital marketing best practices (E.g. in web-design, user experience, search engine optimisation, etc.) . Plans & manages social marketing calendars and schedules / uploads approved content on social media platforms such as LinkedIn, Facebook, Instagram, YouTube and TikTok, in line with content ideas and campaigns for brands and products. . Monitors and prepares reports on performance of social media platforms post-mortem to achieve effective marketing goals (KPIs) and ROI that increase awareness, engagement and sales where applicable. . Analyses competitor activity and research social media opportunities that are beneficial for both the brands and businesses. . Assists in the development and upkeep of influencer marketing and contacts; . Other ad-hoc duties as assigned.
Not Specified