Develop and execute sales strategies tailored to HORECA channels.
Create targeted sales plans based on buyer segmentation and market trends.
Monitor sales channels, analyze competitor activity, and identify market opportunities.
Track performance metrics and recommend improvements to drive growth.
Business Development
Identify and pursue new business opportunities within the HORECA sector.
Build and maintain a strong pipeline of leads and prospects.
Develop acquisition plans to onboard new customers and expand market share.
Collaborate with marketing to support promotional campaigns and product launches.
Account Management
Understand customer needs and present tailored sales proposals.
Manage the full sales cycle from lead generation to deal closure.
Ensure timely follow-up and resolution of customer inquiries and issues.
Monitor payment collections and maintain account health.
Customer Relationship Management
Build long-term relationships with key accounts and decision-makers.
Implement customer retention strategies and loyalty programs.
Leverage CRM tools to track interactions and improve customer experience.
Use feedback and data insights to support product development and service enhancements.
Operational Excellence
Coordinate with internal teams (supply chain, finance, warehouse) to ensure smooth order fulfillment.
Maintain accurate sales records and prepare regular reports for management.
Ensure compliance with company policies and industry regulations.
Participate in trade shows, industry events, and customer visits as needed.
Requirements
Minimum
Polytechnic Diploma
or
bachelor's degree in business
, Marketing, or related field.
At least
3-5 years of experience
in FMCG sales, with proven success in the HORECA segment.
Strong understanding of foodservice operations and customer buying behaviour.
Proficient in sales planning, forecasting, and performance analysis.
Familiarity with CRM systems and digital sales tools.
Excellent communication, negotiation, and interpersonal skills.
Self-motivated,results-driven, and able to work independently.
Ability to manage multiple accounts and prioritize effectively.
* Possess a valid driver's license/motorcycle driving license and willing to travel locally
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