Job Description

Whats the job?

The Sales Manager / Event Sales Manager carry out all aspects of a profit and service driven sales department and prospect and sells to individual accounts on behalf of the hotel in accordance with the objectives established in the marketing plan. He/she will ensure that sales activities, top accounts and bookings are focused to yield maximum rooms and catering revenue.

Your day-to-day

• Develop new sales opportunities and build a robust sales platform and manage assigned account base in order to generate revenue and maximise performance both for the short and long term in line with sales target.
• Conduct active market research and intelligence for the hotel to provide feedback on competitors, market trends and identifying new business potentials.
• Research marketplace and pursue opportunities for potential new accounts.
• Manage assigned account base to exceed targets for total revenue in Rooms and Catering.
• Maintain flexibility to perform other duties and projects as required and as directed by leadership team as deemed necessary to support Hotels overall business objectives.
• Maintain strong presence in the local community by participating in business / industry organisations, associations and developing a broad external network.
• Liaise proactively with business support and revenue team for optimised pricing strategy and support for exceptional service delivery from operations teams of Front Office, Housekeeping and Food & Beverage to deliver exemplary guest service.
• Develop and maintain contact with key decision makers, influencers, meeting planners, event organisers, associations and other producers closely aligned to each business unit.
• Respond to all groups enquiries and work with groups, meetings and events team to drive business conversion.
• Develop, acquire and retain customers business and establish cordial relations for repeat business.
• Drive digital bookings via brand website and conversion of bookers to IHG One Rewards members loyalty program.
• Monitor and report on sales activity undertaken and measurement of results through maintaining of accurate records in the sales tools and action plans.
• Work closely with Sales leader and Revenue Management to ensure that pricing and yield management principles are being communicated and implemented.
• Monitor competitor practices and accounts, monthly RGI scorecards and diagnostic tools in order to understand competitor trends.
• Prepare group proposals (meetings and catering requirements), engage in negotiations and confirmation of business through contracting.
• Extended arm in meeting and banquet efforts to maximise revenue, profit, and the satisfaction of Guests and vendor relations.
• Acquire new business opportunities and maintain existing business relationships with accounts.
• Other duties as assigned by Director of Sales or the management.

What we need from you

• Diploma/ Degree in related discipline
• 3 years of corporate sales experience in the hotel industry with events background will be an advantage
• Understand sales strategy as developed by revenue management and set action plan to these strategies.
• Strong knowledge of Hotel Sales and Catering Systems.
• Strong negotiation and interpersonal skills.
• Strong customer development and relationship management skills.
• Self-motivated and results-focused
• A positive and keen to learn attitude
• Must be proficient in written and spoken English and with good communication skills. Mandarin speaking will be an advantage.