Job Description

Key Responsibilities

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Sales Strategy & Growth

Develop and execute sales strategies to achieve monthly and annual targets across HoReCa, vending, and distribution channels. Acquire new clients across local markets, including restaurants, caterers, institutions, vending partners, and distributors. Monitor market trends and suggest new business opportunities, channels, and product placements. Take full ownership of sales performance, client pipeline, and growth initiatives.
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Team Management

Lead and guide the sales team, including executives, merchandisers, and promoters. Set clear KPIs, provide coaching, and motivate the team to meet sales and execution targets. Conduct regular training, performance reviews, and create SOPs to strengthen team capabilities.
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Key Account Management

Manage and grow key accounts in HoReCa, foodservice, vending, and distributor networks. Lead negotiations on pricing, contract terms, and product listings. Ensure effective execution of trade promotions and maintain strong brand presence at customer touchpoints.
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Sales Operations & Coordination

Coordinate with internal teams (marketing, logistics, operations, production) to align stock, order fulfilment, and campaign rollout. Develop and implement internal systems for tracking sales activities, quotations, order processes, and client servicing. Prepare and present regular sales performance reports and market insights to management.
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Pricing Strategy & Budget Control

Propose pricing strategies that align with business goals and market competitiveness. Work with the finance team to monitor margins and profitability across channels. Manage channel budgets for sampling, trade promotions, and activation activities.
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Ad-Hoc Duties

Support special projects or assignments as directed by the Business Development Director or Managing Director. Take on additional responsibilities that contribute to business growth and operational efficiency.

Requirements

Diploma or Degree in Business, Sales, Marketing, or a related field. Minimum 5 years of sales experience in the

frozen food

,

FMCG

, or

food manufacturing

industry. Proven track record in managing

HoReCa

,

distributors

, and

vending

accounts for chilled/frozen products. Experience leading a sales team and building internal sales systems or SOPs. Familiar with

cold chain logistics

, storage, and delivery requirements. Understanding of product shelf life, handling, and placement for frozen food. Strong leadership and team management skills. Excellent communication, negotiation, and relationship-building abilities. Strategic and analytical thinking, with hands-on execution capabilities. Proficiency in sales reporting tools (Excel, CRM, or inventory platforms). Self-motivated, organised, and results-oriented. Able to multitask and perform in a fast-paced, growing environment. Willing to travel locally for client meetings, sampling, or site visits. * Possessing own transport is an advantage.