Job Description

Roles & Responsibilities:

1. Strategic Sales & Market Development

Develop and implement strategic sales and marketing plans to achieve revenue targets and drive growth across key industries including Semiconductor, Aerospace, Automotive, Medical, Defence, and Industrial Machinery. Identify and pursue new business opportunities in both domestic and export markets through market research, competitor analysis, and industry trend evaluation. Set competitive pricing strategies align with market dynamics and internal cost structures. Led tender and RFQ processes, overseeing pricing, documentation, and compliance to secure contracts and achieve continuous tender awards. Proactively expand sales pipeline through active client engagement and new lead generation.

2. Client Relationship & Account Management

Build and maintain long-term relationships with OEMs, contract manufacturers, and key customer accounts to ensure high satisfaction and retention. Conduct regular client meetings, site visits, and technical presentations to address evolving requirements and reinforce customer partnerships. Manage customer order fulfilment and master production scheduling to ensure on-time delivery (OTD) and quality compliance. Oversee account receivables, mitigate inventory risks, and ensure financial health of key accounts. Gather and relay customer feedback to internal teams to support continuous improvement and customer-centric solutions.

3. Technical Sales Support & Quotation Management

Review technical drawings and collaborate with engineering and production teams to prepare accurate quotations and lead time estimates. Provide guidance on part manufacturability optimization. Negotiate pricing, delivery terms, and commercial agreements with customers to close deals and secure long-term contracts. Liaise with sister company GD Precision Sdn Bhd for subcontracting and coordination of component manufacturing.

4. Marketing, Branding & Distributor Management

Plan and execute marketing initiatives, including digital campaigns, trade shows, promotional events, and industry exhibitions to boost brand visibility and lead generation. Represent the company at networking functions and industry events to promote capabilities and expand market reach. Direct distributor network performance through product training, sales enablement, and performance tracking. Supervise product registration processes and ensure timely regulatory compliance for market entry. Manage distributor agreements, renewals, and SLAs to maintain strong partnerships and contractual adherence.

5. Operational Excellence & Cross-Functional Collaboration

Spearhead process improvement initiatives using Lean Manufacturing, 5S, and housekeeping practices to enhance efficiency and reduce waste. Integrate production plans and sales forecasts into ERP systems to streamline workflows and improve delivery performance. Work closely with manufacturing, engineering, and supply chain teams to align production capacity with customer expectations. Facilitate smooth transitions from New Product Introduction (NPI) to volume production stages with cross-functional alignment.

6. Risk Management & Regulatory Compliance

Identify and mitigate operational and commercial risks including schedule delays, EOL product issues, and material obsolescence. Ensure compliance with international and industry-specific standards throughout the sales and delivery lifecycle. Conduct risk analysis and implement preventive measures to ensure delivery reliability and contractual obligations.

7. Leadership, Reporting & Strategic Planning

Led, train, and motivate sales and program management teams to achieve departmental goals and high performance. Develop and present sales forecasts, performance dashboards, and business reports to senior management. Champion company initiatives and program team efforts to meet budget forecasts and strategic objectives. Perform Other ad-hoc task as assigned by superior/management from time to time

8. Performance Monitoring / Key Performance Indicators

Achieve yearly sale revenue target set annually Reduce internal reject and customers' rates. Achieve profitability target set annually Achieve cost savings target set annually * Achieve delivery target set annually