Our World is Your Playground. A world-class lifestyle hotel in the heart of Orchard Road, where playfulness meets peak performance; creativity meets innovation; business meets sucess. At Pullman Singapore Orchard, we don't do ordinary. Pioneering and stylish, guests can push their boundaries in 326 guestrooms and suites, trend setting F&B outlets and immersive relaxtion zone; not to mention the happening lobby. Challenging the status quo, we are redefining hospitality with seamless, fun, cool and smart interactions.
The Sales Manager is responsible for maximizing profitability of the hotel, achieving and surpassing yearly sales budget, and ensuring delivery of outstanding quality service for all guests and clients. The Sales Manager works closely with revenue management and marketing to develop strategies that will maximize Revpar . They will be responsible for Annual Sales budgets and forecasts.
Primary Responsibilities
Business Performance
Prepare sales reports and annual sales plans
Develop & execute sales strategies to achieve monthly and annual revenue targets across core segments
Source, negotiate, and secure new business from corporate accounts, travel agencies, event planners, and group organisers
Maintain strong relationships with existing accounts through regular engagement, account reviews, and service follow-through
Prepare proposals, conduct site inspections, and lead contract negotiations to close business opportunities
Assist Director of Sales in preparation of sales plan, programs, annual budgets, forecasts
Monitor market trends, competitor activities, and demand shifts within Singapore and regional feeder markets. Knowledge of the travel industry, current market trends and economic factors
Represent the hotel at trade shows, industry events, and sales missions when required
Manages sales activities within approved plans and budgets. Prepare monthly sales reports, market analysis, and account performance updates for management review
Ability to listen effectively, clear communication and perform diplomacy with internal and external customers in all situations
Ensure accurate and timely updates in CRM systems, including account details, activities, and pipeline revenue
Develop awareness and reputation of the hotel and the brand in the local community
Direct and manage all group, transient, and F&B sales activities to maximize revenue for the hotel
Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required
Work with Operations teams to ensure seamless handover and delivery of group events, corporate stays, and client requirements
Perform other duties as assigned
Sales Management
Work closely with Revenue Management to optimize pricing, forecasting, and market positioning.
Plan, budget and report goals and performances by market segment
Collaborate with Marketing to support campaigns, events, and brand visibility initiatives in key markets.
Evaluate and drives the hotel's participation in various sales channels, market channels, event booking centres, electronic lead channels, etc
Updating and owning the sales strategy & sales plan with the Director of Sales
Team Management
Works with sales and marketing team members to ensure understanding of sales strategy and effective implementation of these strategies for all segments
Set example through professional, friendly attitude towards clients and colleagues, timely response to clients and colleagues
Conduct performance review and manages performance issues that arises within the team
Constantly monitors team members performance, attitude and degree of professionalism
Develop and send informative press releases to targeted lists highlighting activities and promotions
Lead the team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue
Perform other duties as assigned
Qualifications
Bachelor's degree in any field preferred
Requires advance knowledge of the principles and practices within the sales/marketing/hospitality profession
Minimum five years of sales experience in the hotel industry
Strong media, presentation and computer skills
Proficient in MS Excel, Word, & PowerPoint
Additional Information
Strong leadership, interpersonal and negotiation skills
Excellent communication and customer contact skills
Results and service oriented with an eye for details
Ability to multi-task, able to perform well in stressful & high-pressure situations
A team player, motivator & self-starter
* Well-presented and professionally groomed at all times
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