Job Description

Job scope


Developing and executing on marketing strategies for Food & Beverage Group Experiment with a variety; content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce engaging content Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from posters to event banners, website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements


Experience in marketing together with the potential and attitude required to learn Experience in F&B, Hospitality Proven experience in identifying target audiences Knowledge of website analytics tools Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A good sense of aesthetics and great communication Up-to-date with the latest trends and best practices in online marketing * BSc/MSc degree in Marketing or related field