Job Description

Career Area: Marketing / Sales / Product Support

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Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you\'re joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don\'t just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World

Whether it be ground breaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.

When you join Caterpillar, you are joining a team of makers, innovators and doers. We are the people who roll up our sleeves and do the work to build a better world. We don\'t just talk about progress and innovation. We make it happen. And we are proud of that, because it helps our customers build and power the world we live in - the roads, hospitals, homes and infrastructure. Without a dedicated workforce Caterpillar could not effectively meet our customer\'s needs. Join us.

Job summary:

As a Digital Marketing Operations Consultant at Caterpillar, you will be the subject matter expert responsible to drive with our dealers the improvement of the digital marketing capabilities, especially focused on the digital tools and systems needed to enhance the online customers engagement, for a superior customer experience.

You will work closely with districts, global team, industry segment partners, dealer senior leadership team to execute the Marketing & Sales Excellence Program (MSEP) requirements and deploy the digital marketing standards meant to drive superior customer engagement and improve dealer services growth agenda with the retail and small core customers, in support of the Enterprise services growth strategy.

What you will do:

Understand the global enterprise strategy and work with business partner to develop regional digital marketing strategy and drive its execution through strong governance.

Drive change management with dealers to fully utilize omni-channel digital marketing capabilities and integrations with their customer relationship management (CRM) tool. Helping dealers adopt enhanced CRM systems capable to manage multi-channel marketing requirements such as customer journey deployment, dynamic segmentation, agile customer approach and others, sharing best practices for CRM processes, user interface, and architecture.

Support dealers to enable the digital marketing standards, with focus on the digital marketing tools and digital marketing online solutions meant to drive enhanced customer engagement and experience.

Support dealers select and enable marketing automation tools that allow boosting the online customer engaging through dynamic and agile customer journeys, monitoring the customer behavior online with the goal to increase the number of active retail customers online, and create a superior customer experience

Work with the dealers to measure and monitor the effectiveness of their marketing sales funnel through CRM systems, helping them define processes, and performance KPIs for a customer centric marketing approach and accurate customer database

Support dealers to analyze data through analytical tools (Tableau/Power BI/Google Analytics and etc\xe2\x80\xa6), develop customer segment marketing plans based on customer online behavior.

Ensure the dealers have 24/7 online customer interaction tools such as live chat, WhatsApp and when needed, identify potential areas of improvement and work with the dealers to implement actions that would boost our customer experience and differentiate us from our competition.

Collect and share Dealer initiatives and best practices on customer management databases and online marketing automation and customer interaction tools.

Support Dealer Customer Experience metrics and initiatives to enable data driven dealer improvements in both digital and physical touch points throughout the customer journey.

Required Skills and Experience

Data Driven

Lean (improve efficiency and effectiveness by eliminating waste)

Able to work in a fast-paced environment and resilient to changes

Advanced leadership skills - ability to influence, communicate vision, build strong relationships, lead change management

Strong time/project management skills

Bachelor\'s degree in, data science, cybernetics, marketing or another business is preferred

Five years of experience in CRM system design, automation tools application development, software engineering, or other related experience

Tableau/Power BI knowledge (Creating dashboard, Analyzing, Reporting)

Advanced knowledge of digital marketing channels, customer management tools and platforms, digital content management, marketing automation and collaboration techniques would be highly beneficial

Fluency in written and spoken English

Willing to travel as required, up to 30%

Top Candidates will also have:

Previous customer sales or marketing knowledge/customer facing experience

Quick learner and has intellectual curiosity

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day-one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, employee investment plan, medical, wellness program insurance, in-house cafeteria and transportation from Boon Lay MRT station. (prorated based upon hire date).

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work. Learn about Caterpillar at

Final details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at .

If you are interested in joining our team, please apply using an English version of your CV. We look forward to meeting you!

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Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network .

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